Senior Brand & Packaging Designer-Beauty & Personal Care

Job Overview

We are seeking an experienced Senior Brand & Packaging Designer with a strong background in cosmetics, bath, body care, skincare, or personal care packaging.

This is an opportunity for a highly creative individual who understands how to build brands for mass retail. The successful candidate will develop original packaging concepts, create compelling brand identities, and design products that resonate with today’s consumer while meeting the expectations of major retailers.

This position is primarily creative and collaborative. You will work closely with Product Development, Marketing, Sales, overseas factories, and our internal Production Designer to bring products from concept to retail shelf.

ResponsibilitiesBrand Development
• Develop original brands and packaging concepts for beauty and personal care products.
• Create cohesive product collections and packaging systems across multiple SKUs.
• Translate trend forecasts into commercially successful packaging designs.
• Design seasonal and everyday product collections for mass-market retailers.

Packaging Design
• Design packaging for cosmetics, bath, body, skincare, wellness, and personal care products.
• Develop graphics for cartons, labels, bottles, tubes, jars, gift sets, displays, and merchandising programs.
• Create visually compelling packaging that balances creativity with strong shelf impact.

Private Label Development
• Design packaging for private label programs for major retail customers.
• Interpret retailer objectives while maintaining high creative standards.
• Participate in customer presentations and concept development.

Cross-Functional Collaboration
• Work closely with Product Development, Marketing, Sales, Compliance, and Sourcing teams throughout the product development process.
• Collaborate with our Production Designer, who will prepare final production artwork and manufacturing files.
• Participate in brainstorming sessions and trend development meetings.

Factory Communication
• Communicate regularly with overseas factories regarding packaging development, artwork revisions, color direction, and design intent.
• Review design revisions and provide creative feedback throughout the development process.
• Ensure the integrity of the original design vision is maintained during product development.

QualificationsRequired Experience
• 5–10+ years of experience designing beauty, cosmetic, bath, body care, or personal care packaging.
• Proven experience developing products for mass-market retail.
• Strong portfolio demonstrating original branding and packaging design.
• Experience creating product lines rather than individual package designs.

Technical Skills
• Expert proficiency in:
• Adobe Illustrator (Required)
• Adobe Photoshop
• Adobe InDesign (Preferred)
• Strong understanding of packaging structure and print design.
• Excellent typography, layout, illustration, and color skills.

Industry Knowledge

A strong understanding of the following is highly desirable:
• Cosmetic packaging layouts
• Ingredient panels (INCI)
• Warning statements
• Directions for use
• FDA cosmetic labeling requirements
• Packaging hierarchy
• Current beauty and personal care trends

Preferred Experience

Candidates with experience designing products for retailers such as Walmart, Target, CVS, Walgreens, Ulta Beauty, or similar national retailers are strongly encouraged to apply.

Experience working with overseas manufacturers during the product development process is also highly desirable.

Skills & Competencies

The ideal candidate will possess:
• Exceptional creativity and brand-building ability
• Outstanding typography and packaging design skills
• Excellent communication and presentation skills
• Strong attention to detail
• Ability to manage multiple projects simultaneously
• Passion for beauty, fashion, color, and emerging consumer trends
• Collaborative mindset and ability to work effectively across departments
• Confidence communicating daily with overseas manufacturing partners

We are seeking a highly skilled and innovative Senior Brand & Packaging Designer specializing in Beauty & Personal Care to join our dynamic creative team. This role offers the opportunity to lead the conceptualization and development of compelling brand identities and packaging solutions that resonate with diverse global audiences. The ideal candidate will possess a strong foundation in industrial and graphic design, with a focus on packaging innovation, product development, and digital design. You will collaborate cross-functionally with marketing, product development, and manufacturing teams to create visually striking, functional, and sustainable packaging concepts that elevate brand presence in competitive markets.

Pay: $80,000.00 – $100,000.00 per year

Benefits:
• 401(k)
• 401(k) matching
• Health insurance

Application Question(s):
• How many years of experience do you have designing beauty or personal care packaging?
• How many years of professional experience do you have using Adobe Illustrator?
• Have you developed packaging or branding for products sold through major retailers such as Walmart, Target, CVS, Walgreens, or Ulta?
• Have you worked directly with overseas factories during the product development process?
• Are you familiar with FDA cosmetic labeling requirements, ingredient declarations, and packaging regulations?
• Please provide a link to your portfolio.

Willingness to travel:
• 25% (Preferred)

Work Location: Remote

Location: , ,

Salary: 80000 – 100000

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