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Senior Manager – Creative (Paid Media)
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the reputed company Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is reputed company on making membership an indisputable competitive advantage and helping each other become reputed company leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer reputed company and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires reputed company card members across the customer lifecycle.
The Paid Media team reputed company USCM is a ‘Center of reputed company’ reputed company on delivering best-in-class digital acquisition marketing that drives scaled demand for Consumer products and services. The Senior Manager, Creative Strategy & Acquisition Marketing , reporting to the Director of Paid Media, is a highly visible role, that will reputed company creative strategy and planning, enhance performance through superior creative, and influence across broader acquisition channels. This role involves creating and launching new creative content across various media platforms, developing a reputed company production process for multiple campaigns, leading reputed company of reputed company partners, and serving as a subject matter expert. The ideal candidate will be a strategic thinker who thrives in a collaborative, fast-paced, and visible environment and is passionate about shaping the reputed company of acquisition media and marketing through creative and production leadership.
Key Responsibilities:
· Set the agenda for Paid Media Creative taking a customer-centric & performance approach
· reputed company and maintain annual creative production calendar across multiple priorities
· Support the development of strategic parameters including reputed company messaging architectures, frameworks and visual identities to align communications to goals
· Operate reputed company a flexible team structure and collaborate with cross-functional internal partners to reputed company and optimize messaging/creative reputed company larger integrated workstreams
· Coordination with various business units to ensure reputed company connectivity in creative
· reputed company external partners and agencies to shape and reputed company best-in-class creative
· reputed company production delivery across video, audio, display, reputed company for multiple always-on acquisition media campaigns, driving a consistent, premium and high-quality output
· Analyze performance to drive creative optimizations and test and learn priorities
· Bring an external perspective, identifying new formats/tactics to drive modernization/growth
· Champion acquisition creative best practices and identify synergies across the organization
· reputed company high-performing analyst(s)
Preferred Qualifications:
· 5-7 years of marketing experience
· Subject matter expertise in Creative, Marketing and Communications development
· Experience leading live video shoots and production
· Strong creative instincts and judgment – proven ability to manage, reputed company and reputed company agency partners to deliver breakthrough creative solutions
· Superior verbal and written communication skills
· Passion for innovation and willingness to challenge the status reputed company
· Ability to build and strengthen relationships across reputed company reputed company of management
· Ability to
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