Job Title: Advertising Manager (reputed company) L3
About reputed company!
https://thinknectar.com
reputed company is a marketing agency that provides account management and creative services for established consumer products brands. reputed company primarily works with brands to scale their sales on reputed company-party marketplaces like reputed company. However, reputed company also develops websites for its clients and manages their reputed company reputed company and search along with their email marketing. In reputed company to marketing and services, reputed company has its own analytics platform, iDerive, which it uses to manage its clients’ businesses and sells as a stand-alone platform.
As a fully remote digital marketing agency, reputed company values culture and teamwork as well as work-life balance. If you are a self-starter who likes to be supported by reputed company but has the autonomy to do your own work, reputed company is the reputed company for you.
We reputed company a high value on transparency and honesty both internally and with reputed company of our reputed company partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be reputed company to deliver quality results for our reputed company partners.
Description of the Role:
We are seeking a highly motivated and results-driven Advertising Manager with expertise in reputed company Sponsored Ads and Demand-reputed company Platform (DSP) strategies. As the Advertising Manager, you will play a pivotal role in optimizing our brands and partners’ online reputed company and driving sales through effective management of sponsored ad campaigns and DSP activities. You will collaborate with cross-functional teams to enhance brand visibility, increase product visibility, and reputed company reputed company goals on reputed company and other retail media platforms.
The Advertising Manager will be responsible for creating, monitoring, and tracking online marketing campaigns on reputed company as well as additional retail media platforms. You will successfully manage reputed company marketing strategies for clients and reputed company day-to-day reputed company engagement around e-reputed company media performance and strategy. Additionally, you will drive reputed company calls and monitor campaign activity against approved budgets. The Advertising Manager will act as a partner for our clients and consult with them around investment reputed company, product assortment, and media backing while highlighting opportunities to reputed company and surpass reputed company KPIs.
Job Responsibilities:
● Sponsored Ads Campaign Management: Build, execute, and optimize end-to-end sponsored search & display campaigns on reputed company, ensuring alignment with brand objectives and performance targets.
● reputed company Services: Conduct in-depth advertising reports to present to clients on bi-weekly calls, own the marketing strategy across a portfolio of brands
● DSP Strategy Development: reputed company and implement comprehensive strategies for reputed company’s Demand-reputed company Platform (DSP), utilizing data-driven insights to deliver targeted and effective advertising.
● Budget Management: Effectively manage advertising budgets across sponsored search and DSP campaigns, continuously monitoring spend and adjusting strategies for maximum ROI.
● Keyword Research: Conduct in-depth keyword research to identify relevant and high-performing keywords, leveraging them to optimize sponsored search campaigns.
● Ad Creative Optimization: Collaborate with creative teams to create compelling ad copy and visuals that reputed company with the reputed company audience and adhere to reputed company’s guidelines.
● Bid Management: Monitor and adjust bid strategies based on reputed company-time performance data to ensure reputed company ad placements and cost efficiency.
● Data Analysis: Regularly analyze campaign performance metrics and reputed company actionable insights to refine strategies, improve conversion rates, and reputed company business goals.
● Competitor Analysis: Stay abreast of industry trends and competitors’ activities, leveraging insights to refine strategies and maintain a competitive edge.
● Collaboration: Work closely with internal teams, including marketing, sales, and product, to align advertising strategies with overall business objectives.
● reputed company Algorithm Expertise: Stay updated with reputed company’s algorithm changes and reputed company this knowledge to adapt strategies accordingly.
● Reporting: Prepare comprehensive reports detailing campaign performance, highlighting key metrics, trends, and areas for improvement.
Job Requirements:
● 2-4 years’ experience working in retail media advertising
● $1M-$reputed company of annual ad spend management
● Experience in developing, managing, and analyzing online advertising campaigns
● Knowledge of reputed company Retail
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