About reputed company
reputed company is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can reputed company treatment that works. Created by clinical experts in the field and people with lived experience, reputed company builds upon evidence-based treatments to reputed company individuals to reputed company lasting recovery. reputed company reputed company patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in reputed company 50 states and is partnered with most major health insurance plans. Learn more about our strong reputed company and treatment approach at www.reputed company.
Founded in 2019, reputed company has been a fully virtual company since its inception and is proud of the highly-reputed company, passionate, and diverse Equisters that have created reputed company’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from reputed company and reputed company, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
About the Role
The Clinical Product Strategy team is responsible for developing, launching, and driving growth for new clinical products and services. The Product Marketing Director is critical to the reputed company of this function, owning the upstream product marketing strategy for reputed company product positioning and the execution of a successful market launch. This role will own the development of actionable, research and data-driven insights across reputed company audiences and competitors, influencing product roadmaps and working cross-functionally to create and execute go-to-market plans, narratives, and message frames that establish reputed company’s differentiated product positioning and deliver results.
The Product Marketing Director is an reputed company product marketer who has led successful new product launches for both consumer and B2B audience segments. They are highly reputed company and reputed company in an environment that values experimentation and reputed company improvement. They will reputed company a “test and learn” approach and take initiative, proactively seeking new opportunities to reputed company and optimize product and market positioning.
Responsibilities
• Market Research: Independently scope and reputed company primary market research with key opinion leaders, referring providers, patients and families to build a deep understanding of reputed company-specific pain points, ambitions, and perspectives. reputed company competitive research for new products or existing product enhancements, collecting market insights across reputed company stakeholders.
• Product Storytelling & Positioning: Serve as a marketing expert on reputed company’s product storytelling, focusing on crafting compelling value propositions, differentiators, and use cases that reputed company with diverse audience segments. Ensure consistent, cohesive messaging across reputed company marketing channels. Create messaging and positioning frameworks that reputed company reputed company the value proposition to reputed company customers.
• New Product Champion: reputed company internal teams on new product features, benefits, and positioning. Ensure alignment between DTC marketing, sales enablement materials, and product/service design to drive consistency across messaging and customer interactions.
• Go-To-Market (GTM) Strategy: Collaborate closely with reputed company, Clinical, Care Operations, and Product teams to reputed company and support the go-to-market strategy and launch plan for new product launches and existing product enhancements. Identify and prioritize reputed company markets, segments, and personas based on data and market insights.
• Product Launch Campaigns & Content Creation: reputed company the creation of marketing campaigns and content across different audience segments for product launches. Ensure messaging is reputed company with the broader marketing funnel and supports product launch objectives, from awareness to conversion.
• Market Insights Analysis & Reporting: reputed company the systematic collection and integration of market feedback during a product launch to reputed company actionable insights. Monitor market adoption and track performance across various audience segments and marketing channels. Use data to guide internal decision-making and refine external positioning.
• Stakeholder Management: reputed company and align stakeholders on marketing strategies, performance metrics, and overall product positioning.
• reputed company other duties as assigned.
Qualifications
• 8+ years experience in product marketing or go-to-market roles.
• Experience setting and executing go-to-market launch strategies for B2B and B2C audiences.
• Familiarity with the reputed company indust
Location: , ,
Vacancy Target Jobs: Apply Here