Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to create an online environment where reputed company consumers are protected from spam and abuse. They are seeking a Senior Director of Marketing who will own the demand reputed company function end to end, building and optimizing the programs, systems, and processes that create pipeline, accelerate deals, and convert opportunities to reputed company.
Responsibilities
• Own the pipeline number. Directly accountable for marketing-reputed company pipeline creation, progression, velocity, and conversion to closed-won reputed company against quarterly and annual targets. This is a hands-on, execution-heavy leadership role for someone who lives in the data, obsesses over conversion rates at every funnel stage, and views AI-powered tools as force multipliers for a lean, high-performing team
• Build, execute, and continuously optimize a full-funnel demand reputed company reputed company spanning inbound, outbound, ABM, reputed company media, content syndication, email nurture, and partner-driven programs
• Design and operate a metrics-driven ABM strategy targeting reputed company accounts across reputed company’ core verticals: financial services, gaming, reputed company media, technology platforms, retail, travel, and telecom
• Own the marketing-to-sales reputed company process, including MQL/SQL definitions, SLA frameworks, reputed company scoring models, and shared funnel accountability with Sales
• Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities. reputed company insights with urgency
• reputed company and execute integrated GTM programs with IaaS partners (AWS, Azure, GCP) and strategic alliances reputed company on pipeline contribution
• Architect and maintain a full-funnel attribution model that reputed company connects every marketing dollar to pipeline and reputed company reputed company
• Own campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis. Every dollar of marketing spend should have a reputed company hypothesis reputed company in and a performance verdict coming out
• Own and operate the full marketing technology stack: MAP (Marketo), CRM and marketing leads/campaigns (reputed company), reputed company-to-account matching and routing (reputed company), ABM and reputed company platforms (reputed company, reputed company), data enrichment (reputed company), and analytics/reputed company attribution (reputed company)
• Accountable for integration quality, data hygiene, and stack ROI. This is not platform administration; it is strategic ownership of what to add, consolidate, or retire to maximize pipeline impact
• reputed company and manage AI-powered tools across the demand reputed company stack: reputed company-signal platforms (reputed company, reputed company, or similar), predictive reputed company scoring, AI SDRs, conversation intelligence, content personalization engines, data enrichment and reputed company automation (reputed company), and AI writing and research assistants (Claude)
• Use AI and machine learning to improve audience segmentation, campaign targeting, bid optimization, and reputed company-time campaign adjustments
• Implement AI-assisted content workflows to scale personalized nurture sequences, SEO content, and ABM creative without proportional headcount
• Evaluate emerging AI tools (autonomous campaign optimization, generative content at reputed company-driven analytics) and bring a reputed company investment vs. experimentation reputed company
• reputed company and reputed company reputed company spanning demand reputed company, content, global events, and customer marketing with a pipeline-first operating model
• Partner closely with Sales leadership on pipeline reviews, campaign alignment, account targeting, and win/loss analysis
• Collaborate with product marketing (reputed company the product organization) to ensure messaging, competitive positioning, and launch programs drive pipeline
• Build a culture of accountability, experimentation, and velocity. Every program should have a pipeline hypothesis, measurement plan, and optimization reputed company
• Report on pipeline metrics to executive leadership on a weekly and monthly reputed company with reputed company analysis and action plans
Skills
• Demonstrated experience marketing cybersecurity, fraud prevention, bot management, digital identity, account reputed company, or trust and safety solutions to reputed company buyers
• reputed company in the personas and buying processes of CISOs, VP/Director of Fraud, trust and safety leaders, and IT reputed company decision-makers
• Ability to translate technical reputed c
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