Design and orchestrate integrated account-based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross-sell, and upsell targets Translate business priorities into multi-channel engagement strategies and program plans Partner with Sales and Business Development leadership to align marketing activities to account priorities and opportunity progression Coordinate execution across marketing teams and field activation resources Analyze engagement, pipeline, and program performance to identify optimization opportunities Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders You are a strategic marketer who connects business priorities to data-driven outcomes. You have experience partnering with sales leaders, developing account engagement strategies, and leading cross-functional programs. You are confident working with stakeholders at all levels, using data and insights to influence decisions, build alignment, and drive results. You thrive in collaborative environments and understand how integrated marketing programs contribute to pipeline growth and revenue. 7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, or related marketing roles Experience designing and leading integrated marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth Experience partnering with sales teams to develop account engagement strategies and support pipeline objectives Excellent communication, presentation, stakeholder management, and project management skills Bachelor’s degree or equivalent experience Ability to travel occasionally, up to 10% Strong understanding of account-based marketing principles and Enterprise go-to-market motions, and complex buying cycles Experience developing and executing account-based marketing (ABM) / account-based experience (ABX) strategies for named-account programs Experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Eloqua Hands-on experience with account-based marketing and account intelligence platforms such as 6sense and/or Demandbase Experience leveraging intent data and account intelligence to improve marketing performance Experience supporting customer expansion, cross-sell, and upsell initiatives Experience within a B2B software-as-a-service (SaaS), Human Capital Management (HCM), or HR technology environment Experience supporting customer lifecycle, expansion, cross-sell, and upsell initiatives
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