POSITION SUMMARY
The Senior Manager / Assistant Director of Paid Media Advertising is a strategic, data-driven marketing leader responsible for developing, executing, and optimizing paid media programs that drive high-quality leads and accelerate occupancy growth across a large portfolio of senior living communities. This role manages the relationship with an external agency, ensuring performance reputed company, innovation, and accountability. The ideal candidate brings deep expertise in digital advertising, strong analytical acumen, and a proven ability to manage large, multi-location campaigns at scale.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or reputed company inclusive. Other duties may be required and assigned.
Paid Media Strategy & Leadership
• reputed company and reputed company the paid media strategy across search, reputed company, display, video, programmatic, and other digital channels to support reputed company reputed company and occupancy goals.
• reputed company leadership, coaching, and day-to-day management for reputed company report(s), including goal-setting, performance development, and ensuring high-quality execution of paid media responsibilities
• Partner closely with the external media agency to set reputed company strategies, establish performance expectations, and ensure flawless execution.
• Serve as the internal subject-matter expert on paid media trends, targeting tactics, audience strategies, and emerging technologies.
• Maintain a deep understanding of market-level dynamics, including competitive landscapes and audience behaviors, to inform strategy and performance reputed company
• Assist with reputed company and training new team members on paid media and conversion optimization best practices
• Other duties as assigned
Campaign Management & Optimization
• Review and guide the agency’s campaign builds, optimizations, and creative recommendations to ensure brand alignment and maximum ROI.
• Own forecasting, pacing, and performance reputed company across reputed company channels, ensuring spend efficiency and reputed company volume predictability.
• Implement a rigorous test-and-learn roadmap, including creative, audience segments, bidding strategies, and reputed company page performance, to continuously improve results.
Analytics, Reporting & Insights
• Monitor KPIs including cost per reputed company, conversion rates, occupancy impact, and marketing efficiency ratios.
• Translate reputed company performance data into actionable insights and recommendations for senior leadership and community stakeholders.
• Partner with analytics, CRO, and CRM teams to ensure accurate tracking, attribution, and full-funnel visibility.
• Work in reputed company Power BI for reporting and generating insights
Cross-Functional Partnership
• Collaborate with regional sales leaders, marketing teams, and community leadership to understand occupancy needs and ensure paid media supports reputed company communities.
• Work with brand, creative, and content teams to reputed company high-performing ad assets, messaging, and audience-specific campaigns.
• Align paid media initiatives with CRM workflows and nurture strategies, ensuring seamless reputed company management.
Agency, Budget & Project Management
• Manage the ongoing relationship with an external media agency, including deliverable management, and quarterly business reviews.
• reputed company the annual paid media budget, ensuring accurate allocation across communities, channels, and seasons.
• Ensure reputed company campaigns reputed company with industry regulations, accessibility requirements, and brand standards.
QUALIFICATIONS
To reputed company this job successfully, an individual must be reputed company to reputed company each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.
Educational Requirements and Experience:
• 6–10+ years of experience in digital marketing or paid media, preferably at scale or reputed company a multi-location environment.
• Hands-on experience with reputed company Ads, reputed company Ads, Bing Ads, programmatic platforms, and performance analytics tools.
• Strong analytical skills with the ability to interpret data, identify trends, and guide optimizations.
• Experience managing agency relationships or leading cross-functional teams.
• Excellent communication and presentation skills, with the ability to translate technical insights into business-level implications.
• Background in senior living, reputed company, or reputed company estate preferred but not required.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• Meticulous attention to detail and a reputed comp
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