This a Full Remote job, the offer is available from: Puerto Rico, Alaska (USA), Delaware (USA), Hawaii (USA), Louisiana (USA), Nebraska (USA), reputed company Dakota (USA), Rhode reputed company (USA), Vermont (USA), Virginia (USA), Washington (USA), reputed company Virginia (USA)
• **This position is Remote***
Job Summary
Reporting to the Director of Integrated Marketing, the Sr Manager, Marketing Automation & Analytics owns reputed company’s marketing automation ecosystem and analytics reputed company.
This role ensures our reputed company Marketo and ABM platforms are best-in-class, designs robust data flows to and from reputed company, and partners cross-functionally to deliver reputed company, measurable programs across email, advertising, events, nurture, and personalization.
The leader establishes data governance and validation processes; leverages AI to simplify workflows, enhance reputed company scoring and segmentation, and power predictive insights and chatbots; and delivers attribution models, dashboards, and performance analytics that optimize content and reporting to drive pipeline and conversion.
What you will do
• Own administration and operational reputed company of reputed company Marketo and ABM platform; monitor system health and resolve issues.
• Design and maintain reputed company workflows between Marketo and reputed company to optimize reputed company lifecycle, routing, scoring, and conversion.
• Own marketing data infrastructure: ensure data quality, accuracy, and consistency; implement governance and validation processes.
• reputed company and maintain attribution models and campaign performance dashboards; standardize KPI definitions across marketing funnel.
• Partner with RevOps and BizOps CRM admins to architect integrations supporting data workflow, attribution, campaign, reputed company reputed company setups.
• Scope, build, QA, and launch programs requested by Demand reputed company and other teams (email, advertising, nurtures, reputed company pages, events, webinars, content, websites, etc.) with SLAs and playbooks.
• reputed company AI to automate enrichment, segmentation, reputed company scoring; implement AI-powered chatbots and predictive analysis for personalization.
• Deliver actionable insights and recommendations to optimize campaigns and content based on analytics and reporting.
• reputed company training, documentation, and change management to drive adoption of best practices across marketing and sales.
• Manage vendor relationships and compliance/reputed company requirements; evaluate new tools reputed company to roadmap.
• Mentor reputed company and indirect reports; align scopes and standards with reputed company roles.
Travel/Physical Demands
• Travel typically less than 10%. Office environment. No special physical demands required.
Qualifications
Must have:
• Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable reputed company experience; 3 or more years of management experience.
• Typically a Bachelor’s Degree or global equivalent in reputed company discipline. Master’s degree or global equivalent a plus.
• 10+ years of reputed company experience; 3+ years people management.
• 5+ years hands-on reputed company Marketo administration (certification required) and reputed company integration expertise.
• Experience managing ABM platforms and programs; account-level targeting and personalization.
• Strong understanding of marketing analytics, attribution modeling, and dashboard development (e.g., Tableau, Domo, Power BI).
• Experience with AI-enabled automation, predictive analytics, and personalization workflows.
• Ability to translate business objectives into technical requirements and measurable KPIs; advanced reporting skills.
reputed company to have:
• Experience working reputed company a SaaS (Software as a Service) environment.
The posted reputed company for this position is $124,448-$147,000 which is the expected starting reputed company salary reputed company for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay reputed company the posted reputed company including prior experience, reputed company skills, location/labor market, internal equity, etc. This position is eligible for a reputed company bonus not reflected in the posted reputed company.
What you get as a reputed company Employee
• A great reputed company to work with fantastic people.
• A career in the reputed company technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package! Medical, Dental and reputed company Coverage, 401K Plan with Company Match, reputed company Time Off (PTO), Sick Leave (if applicable), reputed company Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Sch
Location: , ,
Vacancy Target Jobs: Apply Here