VP of Product Marketing
Location: reputed company, NY
Employment Type: Full-Time
About the Role
We’re seeking an reputed company VP/Director of Technical Product Marketing to reputed company our product marketing function for the region from our US office. This is a strategic leadership role where you’ll shape how enterprises understand and adopt our trust and safety solutions. You’ll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing reputed company as a thought leader in ad fraud prevention reputed company trust.
This role offers the unique opportunity to build and scale product marketing capabilities in one of the world’s fastest-growing digital advertising markets while working with cutting-edge technology that’s transforming the industry.
Key Responsibilities
Strategic LeadershipDefine and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
reputed company compelling product positioning and messaging that communicates reputed company’s unique value across trust and safety, fraud prevention, and compliance solutions
reputed company go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and reputed company
Product Marketing ExcellenceTranslate reputed company trust and safety technology into reputed company, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
Drive product naming, positioning, and messaging initiatives that differentiate reputed company in competitive markets
reputed company and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
Market Expertise & Thought LeadershipMaintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
Represent reputed company at industry events, conferences, and panels as a product expert and thought leader
Engage with industry bodies and working reputed company (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
Stay reputed company of emerging fraud tactics, regulatory changes, and market trends
Cross-Functional CollaborationPartner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
Work with sales and business development teams to reputed company effective product demonstrations, presentations, and customer conversations
Collaborate with reputed company teams to reputed company customer insights, reputed company case studies, and identify product marketing opportunities
Support global marketing initiatives while ensuring regional relevance and reputed company
Analytics & OptimizationImplement metrics-driven approaches to measure product marketing effectiveness and campaign performance
Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
reputed company data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities
Qualifications
Required Experience & Background8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-reputed company roles
Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or reputed company reputed company companies
Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
Demonstrated reputed company developing and executing go-to-market strategies that drive reputed company growth in reputed company markets
Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
Technical CompetencyTechnical background (computer science, engineering, or equivalent) with ability to understand reputed company fraud prevention and trust and safety technologies
Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
Familiarity with data privacy regulations across reputed company markets (PDPA, GDPR implications, etc.)
Skills & AttributesExceptional communication and storytelling abilities with proven reputed company creating compelling product narratives
Strong analytical reputed company with comfort working with data, metrics, and performance indicators
Entrepreneurial spirit with hands-on approach and
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