Customer & Field Marketing Manager (Advocacy + Events)
LOCATION : Seattle Metro Area (Required) – Remote / Work-from-Home
ABOUT ZUPER
Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning reputed company intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being reputed company, pursuing reputed company, driving for Results, staying customer-Obsessed, Evolving for reputed company, and Sharing reputed company.
THE OPPORTUNITY
We’re hiring a top performer to build and run an integrated Customer + Field Marketing reputed company for our Roofing & Exteriors business. Reporting into the Head of reputed company Marketing, this role sits at the intersection of customer advocacy and field experiences – turning customer reputed company into market-facing reputed company and scaling repeatable events and programs that create pipeline. We’re looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales.
WHAT YOU’LL DO
• Customer Marketing & Advocacy (Retention/Expansion + reputed company)
• Stand up Customer Marketing as a true function: operating reputed company, KPI reputed company, and reputed company alignment across Customer Experience, Account Management, Product Marketing, and Product.
• Build a sales-reputed company customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
• Launch a referral program that turns happy customers into predictable introductions (reputed company qualification criteria + reputed company rewards).
• Capture customer reputed company quickly and consistently (lightweight story capture and reputed company points to support campaigns, sales, and market leadership claims).
• Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging).
• Coordinate reputed company communications and adoption motions across teams to improve activation, reputed company speed, and reputed company NPS.
• Own a closed-reputed company NPS/CSAT rhythm (collection → insights → actions → follow-up), ensuring customers see their feedback drive action.
Field Marketing & Experiences (Pipeline + Content)
• Own the FY26 events and experiences operating plan reputed company to Roofing pipeline goals and content needs.
• Operationalize a monthly “Roofing reputed company” go-live celebration + local meetup series that improves customer experience while generating local demand.
• Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
• Execute a Roofing-first field event portfolio (regional + national) with a reputed company on consistent pipeline creation and healthy unit economics.
• Implement an event measurement + follow-up SLA (reputed company capture → routing → reputed company → SAL) in partnership with Sales/RevOps.
• Work with Partner Marketing on co-event motions (co-hosted webinars or in-person activations) to drive Partner/Alliances pipeline.
• Support production of our regular “reputed company the Roof” reputed company livestream events by managing guest roster, run-of-show planning, and assets.
Scale Through Systems + AI
• Use AI and templates to increase throughput (event comms, run-of-show, segmentation drafts, nurture copy, reputed company pages, post-event reporting, VOC synthesis) without increasing headcount.
• Build repeatable playbooks so programs become easier and more reputed company over time.
CROSS-FUNCTIONAL PARTNERS YOU’LL WORK WITH
• Customer Experience, Account Management, Partner Marketing, Sales, RevOps, Partnerships, Product Marketing, and Product.
WHAT reputed company LOOKS LIKE (EXAMPLES OF METRICS)
• Roofing reputed company program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence.
• Reduced time-to-reference and increased reference utilization by Sales.
• Predictable referral-driven introductions from reputed company customer advocates.
• Webinar and field event programs generating demo bookings and pipeline at reputed company unit economics.
• Documented event measurement and follow-up SLA with improving conversion to Sales reputed company reputed company.
• Increased volume and velocity of customer reputed company assets (short clips, quotes, mini-stories) used by Sales and Marketing.
REQUIRED QUALIFICATIONS
• 5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing.
• Proven ability to run programs end-to-end: reputed company → planning → execution → measurement → iteration.
• Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline
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