THE TEAM YOU WILL BE JOINING
• A well-established, global consumer products organization with a portfolio of premium, design-focused brands.
• A collaborative marketing team responsible for accelerating digital growth across a direct-to-consumer e-commerce business.
• A cross-functional environment partnering closely with digital, product marketing, creative, analytics, operations, and external agency teams.
• An organization investing in its e-commerce capabilities, customer experience, and performance marketing strategy.
LOCATION
• Remote flexibility with a preference for candidates located in the Greensboro, Durham, High Point, or surrounding North Carolina markets.
• Initial 6–12 month contract engagement with the possibility of extension based on business needs and performance.
WHAT THEY OFFER YOU
• The opportunity to own the full digital growth funnel, from customer acquisition through conversion, retention, and cross-selling.
• Broad influence over paid media strategy, promotional planning, website optimization, creative testing, and channel expansion.
• Exposure to a premium, design-driven product portfolio with an established brand presence and growing e-commerce business.
• The ability to work directly with internal marketing leaders and specialized agency partners to improve profitable growth.
• A highly visible contract opportunity with the potential for a longer-term engagement.
RESPONSIBILITIES
• Own and execute a full-funnel digital growth strategy across customer acquisition, conversion, retention, and cross-selling, with accountability for key performance metrics including CAC, LTV, ROAS, and MER.
• Lead external performance marketing partners and optimize paid media across search, social, retargeting, and emerging digital platforms.
• Identify and test new growth channels, audience strategies, campaign approaches, and promotional opportunities that generate profitable incremental demand.
• Partner with digital, creative, product marketing, and agency teams to develop integrated product-launch campaigns and high-performing branded, influencer, and user-generated content.
• Analyze customer journeys and campaign performance to recommend improvements across landing pages, website storytelling, user experience, conversion, and promotional planning.
• Manage channel and product-level budget allocation while partnering cross-functionally to forecast demand and align inventory with campaign activity.
THE BACKGROUND THAT FITS
• 5+ years of experience driving measurable digital growth within a direct-to-consumer, e-commerce, or consumer-focused organization.
• Demonstrated success managing performance marketing agencies and scaling paid media across major search and social platforms.
• Strong understanding of digital marketing analytics, attribution, customer acquisition economics, GA4, and business intelligence tools.
• Experience supporting a premium or design-oriented consumer brand within industries such as home, fashion, luxury, beauty, lifestyle, or related categories.
• Strong creative and commercial judgment with the ability to translate performance data into clear recommendations for messaging, content, customer experience, and media investment.
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