Role Description
Do you have experience executing big influencer campaigns for B2B clients? Do you have relationships with key C-level influencers? Does your feed look like a who’s who of C-Level thought leaders? If so then this might be a great job for you.
Key Responsibilities
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Sourcing and negotiating contracts with C-Level influencers to grow client engagement among mid-tier executives.
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Lead internal and client-facing meetings, including setting agendas, discussing campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps.
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Develop and lead integrated strategies that align influencer marketing with PR and corporate narratives, specifically targeting Mid-Market CEOs and CFOs.
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Influencer Casting & Management:
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Pitch and book executive thought leaders for industry podcasts, trade associations, specialized conferences, and executive dinners.
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Responsible for successful casting of influencers for campaigns, guided by strategic recommendations.
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Contribute to cultivating long-term relationships with key influencers on behalf of clients.
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Stay on the pulse of culture and industry trends, interacting with relevant media and influencers regularly.
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Translate complex technical innovations and B2B product benefits into authoritative, edutaining storytelling that positions clients as strategic growth partners.
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Act as the primary point of contact for high-profile Business Opinion Leaders, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders.
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Manage the research, recruitment, and presentation of influencer talent for paid and earned campaigns, providing strong rationale for potential candidates.
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Project Management:
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Independently or with co-Producers, lead program execution of complex, multi-phase campaigns for B2B clients.
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Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met.
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Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments.
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Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicating directly with leaders on cross-functional teams’ performance to make adjustments as needed.
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Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports.
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Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion.
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On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots.
Qualifications
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A solid grasp of public relations tools, including research, executive visibility planning, and developing media relationships.
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4-6 years of relevant experience in influencer marketing, social media, or PR, with at least 3 years focusing on B2B campaigns, activating thought leaders for technology or fintech brands.
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Experience identifying and vetting niche authorities, speakers, and subject-matter experts based on industry credibility rather than just follower count.
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Exceptional verbal and written communication skills, with the ability to lead high-level client presentations and executive reporting.
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Exceptional organizational, project management, and time management skills with the ability to manage multiple deadlines at once.
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An ability and willingness to deeply understand the needs, motivations, and aspirations of our clients and influencers and translate that understanding into impactful content.
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Ability to work across 5+ strategic client projects at a time.
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A positive, enthusiastic approach to work and collaboration.
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An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge.
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Strong attention to detail and excellent follow-through.
Requirements
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The pay range for this position is $98,000 to $110,000.
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Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.
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