Position Overview
We are looking for a tech-savvy, highly organized, and creative Part-Time Marketing Coordinator to manage our digital presence, support our roster of real estate agents, and oversee day-to-day listing and community marketing. The ideal candidate has experience with multi-platform social media management, digital community platform, and real estate marketing asset production. You will ensure brand consistency, strict adherence to compliance standards, and excellent marketing fulfillment for our active team.
Key Responsibilities
1. Social Media Management & Compliance
• Produce, schedule, and monitor engaging content across key platforms: Instagram, Facebook, YouTube, Google My Business (Consumer-facing), and LinkedIn (Industry-facing).
• Write high-converting captions, compelling hooks, and platform-optimized Call-to-Actions (CTAs).
• Execute strategy for ongoing campaigns including Listing Status Updates, Blog/Website promotions, and Seasonal Content.
• Develop and manage a weekend Story strategy for Instagram/Facebook highlighting active Open Houses.
• Assist agents with their personal branding by providing two social media templates per week.
• Compliance: Maintain strict oversight of brand consistency, ensuring all consumer and industry content complies with Fair Housing laws, Realtor® logo guidelines, and required brokerage disclosures.
2. Community Coordination
• Post agent activity updates within the Community every Monday and Friday.
• Monitor the community page daily, changing post categories (e.g., Vendors, Open House, NextGen) to keep information organized.
• Tag sales managers or trainers on unresolved agent questions or unaddressed posts.
• Act as the Community Group Owner (sending automated or personalized welcome messages to new members under the designated owner’s name).
• Update, organize, and maintain the “Marketing Drop” Classroom; assist with asset and material creation for other digital classrooms.
• Actively engage with agent-generated content and assist agents with platform troubleshooting.
3. Website & Blog Management
• Create and publish 7 high-quality, relevant blogs per week with accompanying social media promotional posts and custom blog imagery.
• Assist individual agents with drafting and publishing personal blogs onto the company website.
• Manage Agent Landing Pages: Update headshots, bios, and contact details as needed; embed fresh Google Reviews onto respective agent pages.
• Monitor website health by creating and maintaining required 301 redirects, and adding or removing agent/staff profiles seamlessly.
4. Agent Marketing Support & Fulfillments
• Receive, personalize, and fulfill agent orders for print and digital materials (Buyer Guides, Business Cards, Listing Presentations, Personalized Riders, Door Hangers, Postcards).
• Coordinate the local production of these assets (ordered out or printed in-office).
• Manage invoicing workflows: Log orders and charge agents via billing software; detail FedEx invoicing for the finance department.
• Provide tech support and setup for agents regarding Google My Business, Canva, AI marketing tools, and Zillow/Realtor.com profiles.
5. Listing Marketing & Lead Generation
• Execute Listing Marketing Packages for standard qualifying properties
• Gather photos/info from agents, generate assets, send proofs, and print/order collateral.
• Fulfill ad-hoc listing orders (open house flyers, bifolds, booklets).
• Create MLS Listings upon request for Expert-level agents.
• Audit the MLS to catch all new listings and monitor compliance (specifically ensuring property descriptions comply with Fair Housing regulations).
• DrivenLeads Platform: Monitor the MLS to ensure new listing ads are live within 24 hours of going active, and deactivated within 24 hours of going Under Agreement (UAG). Create 12 image ads using listing photos and 1 YouTube Short per property.
6. Reputation Management (Google Reviews)
• Review transaction pipelines daily; personally reach out to agents when a P&S is signed or a property closes to prompt review requests.
• Draft, review, and iterate text/email scripts for agents to use to maximize SEO-rich Google Reviews.
• Monitor incoming company reviews and write professional, brand-aligned responses.
Qualifications & Skills
• Experience: 1–3 years of experience in digital marketing, social media management, or administrative support. Real estate industry experience is highly preferred.
• Compliance Mindset: Basic understanding of or willingness to strictly master Fair Housing laws, MLS listing guidelines, and brokerage disclosure rules.
• Technical Proficiency: Hands-on experience with Canva, AI marketing prompt tools, and basic website CMS backend management. Experience with Skool, BrokerSumo, MLS, and DrivenLeads is a major plus.
• Organization: Superior time-management skills; capable of handling high-volume print orders, ad tracking, and continuous writing schedules (7 blogs/week) without losing attention to detail.
• Communication: Strong copywriting skills with a knack for hooks and real estate storytelling. Polite and assertive communication style when chasing down busy agents for assets or reviews.
Embark on this exciting journey where your creativity fuels our growth! We’re committed to fostering an inclusive environment that supports your professional development while offering flexible hours suited for your lifestyle. Join us today as we transform the way real estate marketing is done!
Pay: $22.00 – $28.00 per hour
Work Location: Remote
Location: , ,
Salary: 22 – 28
Indeed: Apply Here