Job Description:
• Develop omnichannel digital media strategies and plans that align with client goals and objectives
• Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs
• Present and defend your strategic recommendations with confidence and clarity
• Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
• Plan and execute across Programmatic, Social and Search Channels (including AI Search)
• Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans
• Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
• Translate performance data into strategic insights and actionable recommendations
• Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
• Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders
• Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation
Requirements:
• 5+ years of experience planning and buying digital media across a range of platforms
• Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
• Experience with Shopper Marketing and RMN activations a plus
• Experience working with analytics, attribution and measurement tools
• Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
• Certifications in Google Ads, Analytics, or Paid Social platforms preferred
• Exposures to media planning tools including MRI/Simmons and Media Radar
• Outstanding organizational skills
• Strong detail management
• Excellent written and verbal communications ability
• Ability to work independently and as part of a team
Benefits:
• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect
Location: , ,
Salary: 75000 – 85000
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