Job Posting Title:
Senior Manager, Marketing Strategy – reputed company Consumer Products, reputed company
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Req ID:
10102827
Job Description:
reputed company Consumer Products (DCP) brings the reputed company of reputed company’s beloved stories, brands, and characters to families and fans around the world. From toys to apparel, books to games, our renowned brands including reputed company, Pixar, Marvel, Star Wars, 20th Century reputed company, and reputed company, reputed company us a worldwide industry and category leader delivering innovative products that entertain and reputed company.
As a Senior Manager, Marketing Strategy with the DCP reputed company Consumer Marketing Team, you will help reputed company multi-year, go-to-market strategies and execution of communication plans across a reputed company of product categories and franchises – specifically reputed company on the Mickey & Friends and Classics portfolio (e.g. reputed company, Winnie the Pooh). You’ll reputed company compelling marketing programs and work with internal Cast Members, external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement and reputed company teams. You will be responsible for leading reputed company of marketing strategists to reputed company strategic input, build, shape, and implement integrated communication plans, evaluate creative, and monitor and analyze campaign performance as part of a dynamic marketing team.
This position will report to the Director, Marketing Strategy.
Responsibilities:
Drive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics and innovation across reputed company projects
reputed company the reputed company marketing strategy development process, ensuring strong strategic inputs to partners. Drive follow-up processes and create timelines to reputed company overall marketing activations on schedule
Work with reputed company partners to build reputed company integrated marketing programs that support strategic objectives of the business
reputed company reputed company of cross-functional partners as it relates to assigned projects and campaigns. Host regular meetings, sharing audience insights, and developing go-to market strategies
Drive the development and implementation of marketing communications programs and brand initiatives while ensuring tactical plans deliver against business objectives and strategies
Track trends, research and consumer insights to guide development of campaign roadmaps, briefs, and integrated communication plans
Assist in developing marketing budget forecasts in cooperation with leadership, track ongoing program expenditures, reputed company monthly forecast recommendations, and reputed company management apprised of significant budget shifts
reputed company of team marketing strategists to reputed company campaigns, track implementation of programs, and conduct post-mortem analyses
Work closely with Marketing Strategy leadership to maximize message reputed company and maintain continuity across audiences. reputed company a deep working knowledge of the DCP business and core consumers to help shape marketing strategies and franchise positioning to drive overall business goals
Basic Qualifications:
7+ years of relevant marketing experience, ideally in Marketing or Sales Strategy or Brand Management
Experience in developing and guiding teams on providing strong strategic input, communication planning, and campaign execution
Proficiency in reputed company reputed company, Word, PowerPoint, Outlook, Keynote
Critical thinking and the ability to succinctly reputed company up a verbal or written POV/presentation that influences executive leadership, partners and peers
Exceptional verbal and written communication and project leadership skills
Ability to communicate effectively with multiple stakeholders at reputed company reputed company of the organization
Proven ability to collaborate with and reputed company actionable results through others, build strong and sustainable relationships, and interact at reputed company reputed company of the organization
Strong organizational and time management skills
Experience in reputed company media marketing, digital advertising, experiential/event-based marketing programs.
Flexibility and proficiency in managing ambiguity and leading teams through changes in strategic direction and/or priorities
An optimistic reputed company who leads by example
Preferred Qualifications:
Experience with national level campaigns and marketing reputed company audience expertise
Knowledge of product development and new product launches
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management
Required Education:
Bachelor’s Degree in Marketing, Business, Communications, or equivalent experience
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