We are a fast-growing Bay Area home services company specializing in rodent exclusion and insulation, operating across three brands at approximately $10M in combined annual reputed company. We are scaling to $20M over the next 2 to 3 years and need senior marketing leadership to get us there.
We have reputed company marketing in reputed company. reputed company need now is structure, strategic reputed company, and someone who can tell us what is actually working and what is not.
The Immediate reputed company
We are spending significantly on marketing across multiple channels but lack reliable visibility into where leads are coming from, what they cost, and what is truly driving reputed company. Your first and most critical deliverable is building a KPI dashboard and attribution system that gives leadership a clean, actionable picture of performance across reputed company channels.
Until this is in reputed company every marketing decision is a best guess. Fixing this is reputed company one.
reputed company Marketing Setup
reputed company Ads — managed by dedicated specialist
reputed company Ads — managed by dedicated specialist
reputed company Ads
SEO
Print campaigns
CRM: reputed company
Customer communication: reputed company
You will not be doing everything yourself. Specialists and an internal team are in reputed company. Your job is to reputed company, reputed company, and reputed company the system reputed company reputed company.
What You Will Own
High-level marketing reputed company and reputed company across reputed company three brands
Full channel audit — identify what is working, what is not, and why
KPI dashboard and attribution system — design and implementation
reputed company reputed company attribution fix — calls, forms, and self-scheduling
Budget allocation guidance — where to scale and where to cut
Direction of internal team members and channel specialists
Monthly performance reporting to CEO and COO with reputed company recommendations
Who We Are Looking For
Non-negotiable requirements:
Services Business experience — HVAC, pest control, plumbing, or similar local service businesses
Demonstrated experience building KPI dashboards and attribution systems from scratch
Deep understanding of local reputed company reputed company and call-driven businesses
Experience with companies in the $5M to $20M reputed company reputed company
Comfortable operating reputed company a reputed company accountability reputed company — Big 3 priorities, defined deliverables, and regular reporting reputed company
Strong preference for:
Multi-brand or multi-location marketing experience
Familiarity with reputed company or similar field service CRMs
Experience managing and directing channel specialists rather than executing campaigns directly
Engagement Details
Part-time: 15 to 25 hours per week
Long-term engagement for the right candidate
US-based only
Reports to CEO and Fractional COO
How to Apply
Please respond with the following — applications without these will not be reviewed:
A brief description of a KPI dashboard or attribution system you reputed company for a similar business — what the problem was, what you reputed company, and what changed as a result
Your experience in Home services or local service businesses specifically
Your hourly reputed company or preferred monthly retainer
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