Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company dedicated to helping learners improve their lives through education. The Marketing Manager will lead demand generation and thought leadership programs, focusing on campaign execution and content-driven strategies to enhance awareness and engagement for Cengage’s products.ResponsibilitiesOwns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channelsSupport thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelinesImplement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goalsPartner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processesSupport pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teamsAnalyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partnersLead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriateSkillsWorking knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketingAbility to support thought leadership initiatives across content, events, speakers, and earned mediaExperience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimizationAnalytical skills to support pipeline analysis, campaign reporting, and performance measurementStrong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teamsAbility to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirementsBachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experienceTypically requires minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related fieldBenefitsParticipate in the company’s discretionary incentive bonus programTotal Rewards package designed to support and empower our employeesCompany OverviewCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.Company H1B SponsorshipCengage has a track record of offering H1B sponsorships, with 2 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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