Note: The job is a remote job and is open to candidates in USA. ZOLL Cardiac Management Solutions is dedicated to improving patient outcomes through innovative medical technologies. The Product Marketing Manager will support and lead marketing efforts for cardiac management solutions, focusing on strategy development, market analysis, and collaboration with cross-functional teams to enhance product access and engagement.ResponsibilitiesSupport development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the contentPartner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launchesAnalyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioningDevelop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVestActively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accountsCollaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makersTranslate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoptionEnsure consistency and alignment between HCP, patient, payer, and health system-facing value narrativesDevelop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomesTranslate patient insights into actionable recommendations for marketing strategiesDevelop patient education and engagement materials that clearly communicate benefits, outcomes, and experience in an accessible and compliant mannerSupport partnerships with health systems focused on patient engagement, adherence, and outcomes improvementSkillsBachelor’s Degree Business or a related field required5-7 years of experience in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena requiredDemonstrated ability to interpret clinical and/or economic data and develop compelling message for use with physicians, patients and other target audiencesDemonstrated experience marketing to payers, health systems, or enterprise healthcare customersExcellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are requiredHigh level of internal initiative, independent thinking, and ability to interact with physicians, C-suite customers, and key opinion leaders are essentialMust be an effective team player in a fast-paced, highly visible environmentEffectively work in a regulated industry in healthcare, medical devices, or pharmaceuticalsMust be willing to travel up to 20% of the timeMaster’s Degree preferredPrior experience in cardiac sales and/or marketing space preferredExperience developing or supporting patient programs or engagement initiatives preferredStrong understanding of patient adherence and engagement within regulated healthcare environments preferredProficient in Microsoft Teams and Power BI preferredBenefitsThis position is eligible for an annual bonus in accordance with the company’s bonus plan.Details of ZOLL’s comprehensive benefits plans can be found at www.zollbenefits.com.Company OverviewZOLL Cardiac Management Solutions (CMS), a division of ZOLL Medical Corporation, offers a unique portfolio of novel technologies designed to deliver better insights and better outcomes in cardiac patient care. It was founded in undefined, and is headquartered in Pittsburgh, Pennsylvania, US, with a workforce of 1001-5000 employees. Its website is https://cardiac.zoll.com/.
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