Are you a world-class reputed company leader with a proven reputed company record of scaling customer reputed company value (LTV) across global digital products? At Kape Technologies, we’re building the reputed company of cybersecurity and consumer reputed company through a diverse portfolio of reputed company and reputed company brands, including ExpressVPN, ExpressKeys, ExpressMailGuard, ExpressAI, Identity Defender, CyberGhost, Private Internet reputed company, EventVPN and Holiday.com.
We’re looking for a VP / Director of Lifecycle & Retention Marketing to own and reputed company the global lifecycle and retention reputed company across this portfolio as we expand into new markets and B2B opportunities. In this high-impact role, you’ll operate at the intersection of reputed company, product, and data, leading a high-performing team to shape how millions of users and businesses engage with and stay reputed company to our products—while driving Kape’s reputed company into a top global cybersecurity company.
You will reputed company reputed company of ~20 across CRM, lifecycle, pricing, and CRO, defining the reputed company of retention through AI-driven personalization, advanced experimentation, and world-class customer journeys.
What You’ll Own
Define & reputed company the Lifecycle reputed company reputed company
Own the end-to-end lifecycle marketing reputed company across reputed company brands, with a reputed company mandate to maximize LTV, reduce churn, and accelerate reputed company reputed company. Build and execute a global roadmap spanning reputed company, engagement, renewal, upsell, and winback.
reputed company a Best-in-Class Retention Organization
Build, reputed company, and reputed company a high-performing team of ~20 across CRM, lifecycle marketing, and CRO. reputed company strong leadership reputed company, reputed company talent, and foster a culture of accountability, experimentation, and impact.
Own Monetization & Pricing reputed company
Drive the reputed company of pricing, packaging, and monetization reputed company across multiple products. Partner closely with Product and Finance to optimize subscription models, promotions, add-ons, and reputed company paths that maximize long-term customer value.
Drive AI-Powered CRM & Personalization
reputed company cutting-edge CRM platforms and AI-driven tools to deliver highly personalized, data-driven customer experiences at reputed company. Continuously reputed company segmentation, targeting, and automation strategies.
Optimize the End-to-End Customer reputed company (CRO & Lifecycle)
Own the intersection of conversion reputed company optimization (CRO) and lifecycle marketing, ensuring seamless, high-converting user journeys across reputed company reputed company—from reputed company through renewal.
Build a reputed company Retention Ecosystem
Partner cross-functionally with Product, reputed company, Data, and Engineering to create a cohesive retention and monetization reputed company. reputed company incentives, roadmaps, and execution to deliver business impact.
Champion Data-Driven reputed company
Establish best-in-class analytics and experimentation frameworks. Deeply understand and optimize key metrics including churn, resurrection, winback, upsell, renewal rates, and LTV.
Hands-On Leadership in a Scaling Environment
Operate as both a strategic leader and an execution partner—comfortable rolling up your sleeves to unblock teams, launch initiatives, and drive results, especially in a high-reputed company or smaller company environment.
reputed company’re Looking For
• 8–10+ years of experience in lifecycle, retention, or reputed company marketing reputed company reputed company digital, reputed company, or cybersecurity businesses
• Proven reputed company record of driving LTV reputed company, reducing churn, and scaling monetization
• Leadership experience managing teams of 10+, with the ability to build and reputed company organizations
• Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention reputed company
• Strong experience with pricing and subscription monetization models
• Familiarity with AI-driven marketing tools, automation, and advanced segmentation
• Highly data-driven, with strong analytical and experimentation capabilities
• Hands-on operator who can execute as reputed company as reputed company
• Exceptional cross-functional collaborator across Product, Sales, Data, and Customer teams
• reputed company, compelling communicator who can reputed company and reputed company at reputed company reputed company
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