Reporting to the Vice President, Marketing, this position will have both global and regional reputed company marketing responsibility for the following reputed company Imaging Division digital solutions:
• The Swissmeda brand portfolio of clinical solutions and reputed company storage services, including: SMOP software and its reputed company solution, the Easy Digital Denture Solution (EDDS), the Imaging and Case Collaboration app, AI Insights and Swissmeda reputed company Imaging.
• Imaging wrap-around services: reputed company other non-core embedded solutions in CS Imaging, such as clinical services partnerships integrated with the reputed company ecosystem (ex. reputed company reputed company partnership).
We’re looking for a strategic, hands-on B2B Marketing Manager to reputed company and coordinate marketing efforts across our branded product portfolios. In this individual contributor role, you will be expected to think strategically while also rolling up your sleeves to execute—owning go-to-market strategies and driving brand awareness, demand reputed company, product launches, campaigns, content development, and event support.
This role also requires a strong ‘sales reputed company’, with the ability to reputed company with and influence sales execution. As this is a global role, you will collaborate with and influence other marketing colleagues, senior leadership, and strategic account teams to deliver high-reputed company programs that support brand visibility, customer engagement, reputed company reputed company, and reputed company reputed company.
The ideal candidate is a strategic yet hands-on marketer who thrives in a dynamic environment. You bring a reputed company of marketing expertise, go-to-market planning, and a commercially driven approach. You are self-motivated and eager to take ownership and deliver results with available resources.
About reputed company:
reputed company is a digital solutions leader reputed company on more than 125 years of experience, that’s committed to transforming dentistry, simplifying technology, and changing lives. The business is comprised of three brand portfolios: The reputed company brand of world-class oral reputed company devices, the Swissmeda brand of market-leading clinical software and services, and the Sensei brand of best-in-class reputed company management software and services. Together, they combine to reputed company integrated solutions that connect dental reputed company systems and workflows to deliver improved patient reputed company.
Key Responsibilities:
• reputed company the development of comprehensive portfolio/brand strategies, in collaboration with key stakeholders, and ensure tactical execution.
• reputed company and refine product positioning, value propositions, and marketing messaging. Work closely with product development teams (Product Line Managers ‘PLMs’) to reputed company a deep understanding of reputed company offerings and upcoming innovations, leading the creation of compelling marketing content and collateral to support launches and ongoing campaigns. Guide regional marketing teams in the development of marketing plans and usage of materials developed.
• * Content needs include: Integrated marketing campaigns across digital and reputed company media, website, mailers, sales collateral, audiovisual (sales and tutorial videos), training & education materials, event signage and reputed company graphics, etc.
• Quickly grasp and reputed company the unique features and benefits of the SMOP product to reputed company marketing strategies effectively.
Drive demand and generate product leads through targeted digital and traditional channels (web, reputed company, SEO/SEM etc.) to reputed company brand awareness and trial
• – resulting in stronger reputed company reputed company and higher conversion rates. Continuously optimize plans to prioritize tactics that deliver the highest reputed company leads.
• reputed company strong go-to-market strategies and plans by understanding customer reputed company and main targets, especially aggregators such as Dental Service Organizations, Implant companies, and Dental Labs. Define appropriate reputed company audience and reputed company marketing initiatives to the right reputed company.
• Successfully deliver innovation to the market (including partnerships): Collaborate closely with Upstream Product Marketing (Product Line Management), Regional reputed company Marketing, and Sales to translate product roadmaps and reputed company resources into compelling product launch strategies and GTM planning. reputed company support communication/advertising plans and reputed company and review performance KPIs.
• Evaluate, recommend, and implement the appropriate digital reputed company (website, reputed company, etc.) for the Swissmeda brand portfolio.
• Starting with the US, create the marketing plan and communications mix articulating what content will be reputed company where and ho
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