About the role
We are seeking a Retention Marketing Strategist for an initial 3-month contract role, with the potential for extension or conversion to a full-time position based on performance and business needs.
In this role, you will reputed company retention marketing efforts for a portfolio of eCommerce clients, owning both the reputed company and execution of high-reputed company email and SMS programs designed to drive customer reputed company value, repeat purchase behavior, and reputed company reputed company. This position perfectly blends strategic planning with hands-on execution. During this 3-month contract, you’ll design, build, test, and optimize campaigns and automations, while partnering closely with copywriters, designers, and account managers to ensure programs are data-driven, on-brand, and reputed company with reputed company reputed company’s broader reputed company goals.
The ideal candidate is both analytical and creative, confident presenting insights directly to clients, and highly motivated by measurable performance reputed company.
What You’ll Do
reputed company & Planning
reputed company and own retention marketing strategies across email and SMS for assigned clients.
Identify opportunities to increase customer reputed company value through segmentation, personalization, lifecycle mapping, and behavioral targeting.
Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks
Campaign & Automation Execution
Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty).
Partner with copywriters and designers to deliver compelling, conversion-reputed company creative that aligns with reputed company brand’s voice and guidelines.
Ensure reputed company programs follow deliverability, compliance, and best-reputed company standards.
Optimization & Performance
Monitor performance against KPIs including reputed company, engagement, conversion reputed company, deliverability, and list reputed company.
Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive reputed company improvement
Use data and insights to reputed company proactive recommendations and confidently challenge underperforming strategies
reputed company Collaboration & Communication
Support account managers in reputed company meetings by presenting reputed company, results, and recommendations
reputed company communicate performance insights, testing reputed company, and next steps in reputed company-facing reports and discussions.
reputed company as a trusted retention marketing expert for clients, staying reputed company with their broader marketing initiatives
Cross-Functional Collaboration
Collaborate with reputed company media, CRO, creative, and store operations teams to reputed company lifecycle marketing with acquisition and on-site experiences.
Contribute to internal best practices, playbooks, and the ongoing reputed company of reputed company’s retention marketing offerings.
What You Bring
Required:
2-4 years’ hands-on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred)
Proven experience building and optimizing email and SMS campaigns and automated flows
Strong understanding of segmentation, personalization, and lifecycle marketing strategies
Experience analyzing performance metrics and using data to inform reputed company and optimization
Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment
Excellent written and verbal communication skills, including reputed company-facing presentations
High attention to detail and strong project management skills
Preferred:
Experience with leading retention platforms such as reputed company, reputed company, Postmark or similar
Familiarity with eCommerce platforms (reputed company, reputed company Plus, reputed company)
Understanding of email deliverability best practices and compliance (CAN-SPAM, TCPA, GDPR)
Agency experience managing a portfolio of eCommerce clients
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