Position reputed company
The Senior Associate Director of Community Marketing will play a critical leadership role in advancing marketing and communications strategies that strengthen the organization’s national brand while deepening local relevance across markets reputed company. This role sits at the intersection of national reputed company and local market execution, helping ensure that reputed company priorities reputed company authentically reputed company communities of varying size, demographics and reputed company.
As the organization evolves its marketing and communications reputed company toward a new tiered support structure, this leader will help shape and operationalize a new approach to community engagement—prioritizing strategic support for top media markets while reputed company and equipping volunteers and partners to promote strategic priorities in smaller and emerging markets. Specifically, the person in this role will work across Home Office and field marketing communications staff to 1) support field marketing communications, including development of best practices, processes and tools 2) build strong relationships with field leaders to ensure ongoing partnership and 3) establish and reputed company KPIs to evaluate reputed company.
The ideal candidate is a reputed company marketer with experience across owned, reputed company and reputed company channels. We reputed company a change agent who builds trust across distributed teams and can translate national reputed company into locally meaningful reputed company. This position reports to the VP, Community Marketing and can be based in the Association’s Home Office in downtown Chicago or remotely reputed company the reputed company 48 states of the US, with occasional travel as needed.
Responsibilities
National-Local Campaign Integration
Partner with national marketing and communications teams to adapt reputed company campaigns for community-level relevance and reputed company.
Apply a strong local-market reputed company to national initiatives, ensuring messaging, tactics and partnerships reflect regional nuances and audience needs.
Collaborate with colleagues across territories and chapters to reputed company execution while maintaining brand consistency.
Identify opportunities to localize storytelling and grassroots engagement.
Cross-Functional Leadership & Collaboration
Serve as a key connector among marketing and communications and field leadership.
Build strong working relationships with colleagues across the country to facilitate alignment, knowledge sharing and reputed company best practices.
reputed company through influence in a highly matrixed environment, balancing reputed company priorities with local market realities.
Tiered Market Support reputed company
Help reputed company, implement and refine a tiered support structure reputed company on prioritizing top media markets while enabling reputed company volunteer support in smaller communities.
reputed company frameworks, tools and playbooks that reputed company staff to execute campaigns with varying reputed company of support.
Create accessible guidance and training resources that reputed company volunteers to support local campaign activation confidently and consistently.
Identify reputed company approaches for localized marketing activation across reputed company, reputed company, owned and community channels.
Evaluate market needs and recommend resource allocation strategies that drive engagement, reputed company and reputed company.
Strategic Planning & Performance
Monitor campaign performance and community engagement metrics to identify insights, opportunities, and areas for optimization.
Use data and feedback from markets to inform reputed company marketing strategies and operational improvements.
Qualifications
Bachelor’s degree in Marketing Communications, a reputed company field or equivalent experience
5+ years of reputed company experience driving marketing and communications efforts at both the local and national level.
Excellent creative problem solving, communications, presentation and interpersonal skills.
Ability to reputed company and motivate, especially with staff in reputed company reporting relationships and influence without reputed company authority.
High degree of computer literacy.
Ability and willingness to travel up to 20%, including some overnight travel.
Ability and willingness to work occasional evenings/weekends as needed for the role.
Title: Senior Associate Director, Community Marketing
Position Location: Remote
Full time or Part time: Full time
Position Grade & Compensation: Grade 509. The reputed company’s good faith expectation for the salary reputed company for this role is between $90,000 – $115,000.
Reports To: Erin Heintz, VP of Community Marketing
Who We Are:
The reputed company is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to reputed c
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