Are you a Field Marketing Manager who thrives on owning events, including trade shows and conferences, end-to-end? Have you run events marketing programs for a B2B SaaS company and can point to how you measured event success at trade shows, not just how many conferences you attended? Do you get energized turning a scattered events approach into a structured Events Marketing program? This is a chance to step into a high-impact Field Marketing Manager role and partner with the Head of Demand Generation who owns the strategic layer. If you’re a Field Marketing Manager, Events Marketing Manager, or B2B SaaS marketing manager interested in owning a company’s primary trade show and conference channel, please read on.
This vertical SaaS company builds an all-in-one business platform for independent jewelry retailers, helping them grow sales and run day-to-day operations more efficiently. Recently acquired by a PE firm, the company is building out its go-to-market function. A newly hired Head of Demand Generation has called this field marketing hire the most important addition they’ll make this year. Events are the company’s primary customer-facing channel. This role steps in to own it end-to-end, with leadership ready to invest and immediate room to make an impact.
What You Will Do:
• Own the full event lifecycle for 12+ trade shows and customer events annually
• Manage sponsorship selection, booth logistics, and on-site execution
• Run pre-event campaigns and post-event follow-up outreach
• Drive a full booth strategy and design overhaul, including the flagship annual show
• Generate content and social support using AI tools as the primary production method
• Build and distribute prospect and customer lists for every event
What You’ll Need
This role is a strong fit for B2B marketers who have owned events as a core part of a recent role and can speak clearly to how they measured success.
• Experience in B2B marketing with events marketing comprising 50%+ of the role responsibilities.
• Experience measuring and tracking event success beyond attendance and lead counts
• Experience with content marketing and social media marketing
• An AI-first approach to marketing work, including experience with AI tools and workflows
• Experience working at a small company (under 500 people) or startup
Plus Skills
• Experience in the Jewelry industry, experience working with POS products, or experience with products marketed to SMB buyers
• Prior background in sales
• Experience with booth design
• Experience with video production
What You’ll Get
• Competitive Comp Package: Base + Bonus/Variable
• Strong benefits and incredible culture
• Fully remote role with budget for AI tools
• Seat at the table as the company builds out its go-to-market function from the ground up
If you’re a field marketing or events marketing manager who has managed events in the B2B Saas space, please apply today.
Location: , ,
Salary: 80000 – 90000
LinkedIn: Apply Here