Note: The job is a remote job and is open to candidates in USA. Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States. The Business Intelligence Principal of Marketing supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance.
Responsibilities
• Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion
• Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber
• Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness
• Deliver insights on pricing, competitive positioning, customer behavior, and market penetration
• Create executive-ready presentations, reports, and recommendations based on data findings
• Support forecasting, planning, and annual marketing strategy development with data-backed analysis
• Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools
• Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions
• Translate complex data into clear business recommendations for non-technical stakeholders
• Identify opportunities for automation, segmentation, and improved campaign targeting
Skills
• Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience
• College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required
• Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms
• Advanced skills in Excel and experience working with large datasets
• Experience with SQL, CRM platforms, and marketing data environments
• Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement
• Excellent written and verbal communication skills
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments
• Ability to exercise sound judgment and translate analysis into business action
• Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services
• Experience with Salesforce, marketing automation tools, and dashboard development
• Familiarity with pricing analysis, market sizing, and competitive intelligence
• Experience supporting executive teams with strategic reporting and business reviews
• Understanding of KPI development for enterprise sales and marketing organizations
Benefits
• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan
Company Overview
• Windstream and Uniti have merged – Please follow us at Uniti Group, Inc. It was founded in 2006, and is headquartered in Little Rock, Arkansas, USA, with a workforce of 10001+ employees. Its website is https://www.windstream.com.
Location: , ,
Salary: 89000 – 100000
Benefits:
- Dental Coverage
- Health Insurance
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