Note: The job is a remote job and is open to candidates in USA. Sabi Inc. is a company focused on creating a noninvasive wearable that transforms thought into text. The Performance Marketing Manager will be responsible for executing paid media campaigns to drive customer acquisition, alongside lifecycle marketing and SEO efforts.ResponsibilitiesPlan, build, launch, and optimize paid media campaigns in support of our D2C funnelManage campaigns and budgets starting on Meta, then evaluate and expand to additional additional channels such as Google, TikTok, Reddit, etcMonitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metricsAssist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as neededAssist with SEO and GEO execution as neededUse AI tools throughout your workflow to move faster and do more with lessWork closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into daily executionSkillsDeep, hands-on expertise running and optimizing Meta Ads campaigns at scaleExperience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystemDemonstrated ability to evaluate, test, and scale additional paid channelsProven track record of driving efficient paid acquisition for a D2C brandData-driven and analytical, comfortable living in the numbers dailyScrappy, get-things-done work style; equally comfortable executing solo and collaborating with agenciesFluent and enthusiastic user of AI tools to extend your own capacityExperience with Google Ads, TikTok Ads, and/or Reddit AdsExperience with SEOExperience with lifecycle marketing (Klaviyo, Attentive, or similar)Experience working in a hardware or consumer electronics D2C environmentIf you’re excited about this role but don’t meet every qualification, please apply. As we build, we’re hiring for complementary strengths to form a high-impact teamBenefitsMeaningful equity package401(k) with company matchingHealth insuranceFlexible PTOCompany OverviewEverywhere we look, we see people using products that are uninspired and hard to use. It was founded in 2010, and is headquartered in Kirkland, Washington, USA, with a workforce of 2-10 employees. Its website is http://sabi.com/.
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