Note: The job is a remote job and is open to candidates in USA. HR Acuity is the leading provider of employee relations case management and investigation software, empowering organizations to create inclusive cultures. They are seeking a proactive Customer Marketing & Advocacy Manager to develop programs that enhance customer relationships and drive loyalty, with a focus on customer marketing and advocacy initiatives.ResponsibilitiesBuild and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motionsMeasure and report on marketing-influenced ARR and pipeline from customer programsPartner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer sideCollaborate with the Product Marketing Manager on customer communications for seasonal product releasesSynthesize NPS survey data and deliver findings and recommendations to leadershipWork cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updatesBuild and manage a referenceable customer pool to support the sales process — reference calls, case studies, and peer review platformsDrive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targetsIdentify, recruit, and nurture customer advocates and ambassadorsExpand the referenceable client list and improve time to fill for reference requestsSupport customer speakers for events, webinars, and thought leadership opportunitiesSkills8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaSProven track record on both sides of the function — customer marketing programs tied to ARR growth AND a referenceability and advocacy practiceExperience running ARR-influenced marketing programs with measurable outcomesHands-on experience building and managing a customer reference pool –reference calls, case studies, G2 reviews, and advocacy activationExperience running NPS surveys and synthesizing data for leadershipComfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer marketing team of 20 or moreProficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey toolsStrong project management skills with the ability to manage multiple programs simultaneouslyBachelor’s degree in Marketing, Business, or a related field preferredHR tech experienceExperience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)BenefitsComprehensive medical, dental and vision plansYou can also choose from FSA or HSA options to suit your needs.401K plan that matches your contributionsPaid leave for various life events, such as sickness, disability, or parenthood#Allin Shares ProgramCompany paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer timeHalf day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon offUnlimited PTO policy to refresh and rechargeEarn extra cash by referring qualified candidates to join our teamAccess professional and personal support through our employee assistance programWork from anywhere with our remote work environment that fosters collaboration and creativity. *Join a fun and energetic team that values your suggestions and new ideasReceive a competitive salary and meaningful opportunities for growthOnboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.Company OverviewThe Only End-to-End HR Case Management & Employee Relations Software It was founded in 2006, and is headquartered in Florham Park, New Jersey, USA, with a workforce of 51-200 employees. Its website is https://hracuity.com.
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