Note: The job is a remote job and is open to candidates in USA. Thumbtack is a company that helps millions of people confidently care for their homes. The Sr. Director of Supply & Partner Marketing will lead both Supply Marketing/B2B Marketing and Partner Marketing, focusing on acquiring the right professionals, helping them succeed, and developing partnerships that enhance business growth.ResponsibilitiesDefine and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long termServe as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisionsBuild and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateralLead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack’s reach on both sides of the marketplaceWork closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goalsBuild measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadershipDevelop your team, create clear accountability, and foster an environment where strong marketers do their best workSkills10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisitionA track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxiesB2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROIExperience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategicStrong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authorityComfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by thatA commitment to defining success in business terms, developing your team, and building an environment where strong people do their best workCompany OverviewThumbtack is a home services website connecting users with local service providers. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.thumbtack.com.Company H1B SponsorshipThumbtack has a track record of offering H1B sponsorships, with 16 in 2026, 35 in 2025, 48 in 2024, 39 in 2023, 53 in 2022, 69 in 2021, 47 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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