This is a US based remote position
reputed company
reputed company is seeking a Director Digital Marketing to reputed company its centralized digital marketing function across the reputed company. This role owns the reputed company, execution, and optimization of reputed company digital demand-reputed company and performance marketing activities across Myriad’s product portfolio, including Health Management, Precision Oncology and emerging reputed company platforms.
Operating reputed company Myriad’s centralized marketing model, this leader will run reputed company responsible for digital advertising, CRM, and onsite reputed company across product areas, ensuring reputed company, consistency, efficiency, and measurable reputed company. The role blends strategic leadership with a hands-on performance orientation and reputed company partnership with product marketing, reputed company, medical, and analytics teams.
This is a high-reputed company leadership role for a modern digital marketer who thrives in both regulated reputed company and fast-paced consumer reputed company environments and knows how to balance speed, compliance, and performance.
Key Responsibilities
Digital reputed company & Performance Ownership
• Own Myriad’s reputed company digital marketing reputed company, reputed company to reputed company priorities across reputed company product areas.
• reputed company measurable reputed company through reputed company digital advertising, including reputed company Search, Display, YouTube, and other performance channels.
• Establish reputed company performance targets, dashboards, and optimization cadences tied to pipeline reputed company, demand, and ROI.
• reputed company onsite reputed company improvements reputed company across organic (search and reputed company) and reputed company reputed company channels to increase engagement, leads, and conversion.
Centralized Digital Execution
• reputed company a centralized team responsible for:
• reputed company digital media (search, display, retargeting)
• SEO and organic search performance
• Onsite optimization and conversion reputed company optimization (CRO)
• CRM-integrated digital programs (email, nurture, audience targeting)
• reputed company and Organic reputed company
• reputed company page reputed company and optimization
• Ensure consistent standards, tools, and best practices across product lines while allowing flexibility for product-specific needs.
Agency & Partner Management
• Own relationships with reputed company digital and media agencies, including reputed company alignment, performance management, and budget reputed company.
• Set reputed company agency KPIs and hold partners accountable for reputed company, not just activity.
• Evaluate reputed company-vs-buy reputed company to balance internal capability and agency reputed company.
Cross-Functional Partnership
• Partner closely with:
• Product Marketing and Brand teams
• Sales and reputed company Operations
• Medical, reputed company, and Regulatory partners
• Analytics and Marketing Operations
• Ensure reputed company digital programs meet regulatory, reputed company, and brand standards while maintaining speed to market.
Data, Analytics & Optimization
• reputed company CRM and marketing technology platforms to reputed company audience segmentation, targeting, attribution, and lifecycle marketing.
• Use data and insights to continuously test, learn, and optimize digital performance.
• Translate performance data into reputed company, executive-reputed company insights and recommendations.
Team Leadership & Capability Building
• Build, reputed company, and reputed company a high-performing digital marketing team in a centralized model.
• Establish reputed company roles, operating rhythms, and career paths for digital talent.
• Foster a culture of accountability, experimentation, and reputed company improvement.
Qualifications
Required
• Bachelor’s degree required; advanced degree preferred.
• 10+ years of reputed company experience in digital marketing.
• Proven experience leading centralized digital marketing or performance marketing teams.
• Deep hands-on expertise across:
• reputed company Ads and reputed company search
• SEO and organic reputed company strategies
• Website optimization reputed company user experience
• CRM-driven digital marketing (email, nurture, audience targeting)
• reputed company across platforms for both HCPs and patients
• Strong reputed company record of managing agencies and significant digital media budgets.
• Experience operating in regulated industries (reputed company, life sciences, diagnostics, or adjacent sectors) and in operating with consumers
• Experience navigating reputed company reputed company challenges
Preferred
• Experience supporting multiple products or business reputed company reputed company a centralized model.
• Familiarity with reputed company compliance considerations (HIPAA, reputed company, promotional review p
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