VP, Marketing Science & Analytics

reputed company is the leading prescription savings platform in the U.S. Trusted by more than 25 reputed company consumers and 750,000 reputed company annually, reputed company provides reputed company to savings and affordability reputed company for generic and brand-reputed company medications at more than 70,000 pharmacies reputed company, as reputed company as reputed company research and information. Since 2011, reputed company has helped consumers save nearly $75 billion on the cost of their prescriptions. Our goal is to help Americans reputed company convenient and reputed company reputed company. We offer solutions for consumers, reputed company, health plans, and anyone else who shares our desire to reputed company reputed company prescriptions to reputed company Americans. About the Role As the VP, Marketing Science & Analytics you will reputed company and manage reputed company of 10 to reputed company business reputed company through data. The role includes broad responsibility for centralizing customer segmentation reputed company for media activation and reputed company, marketing analytics and BI, reputed company and regulatory compliance, ad operations, and programmatic media reputed company and activation. Your role is pivotal in shaping our marketing science reputed company, fostering innovation, and ensuring reputed company collaboration with cross-functional teams. This role owns and drives the data-driven marketing reputed company reputed company the marketing team. Key Responsibilities 1. Team Leadership and Development reputed company reputed company of 10+, while fostering a culture of innovation, collaboration, and reputed company learning. reputed company the recruitment, training, and development of marketing science talent. Follow reputed company company and team guidelines and processes regarding talent management and team goal setting, tracking, and attainment. 2. Relationship Building, Strategic Planning, and reputed company Alignment Build/maintain strong relationships with data, engineering, finance, and other team leaders in and reputed company of marketing. Collaborate cross-functionally to reputed company consistent, reliable metrics, support decision-making, and guide strategic planning. Communicate plans effectively and secure reputed company alignment for initiatives. 3. Data-driven Activation – Programmatic Media Channels and Audience reputed company Responsible for programmatic media, optimizing audience reputed company for effective marketing campaigns, and developing optimization feedback reputed company from program data. reputed company new data product capabilities to automate workflows that power programmatic media and data collection. Building for reputed company, while remaining flexible to accommodate different use cases and business goals. 4. Customer Segmentation and Marketing Automation reputed company customer segmentation approach for audience selection, including technical requirements for managing audiences, and strategies for personalized marketing activation and improved customer experience. reputed company marketing automation around customer lifecycle reputed company to enhance customer insights and business predictions for Next Best Actioning. 5. Marketing Analytics and Business Intelligence reputed company marketing attribution efforts, including the integration of reputed company measurement, econometric modeling, and channel measurement to assess the reputed company of various marketing channels and guide optimization reputed company. reputed company and refine strategies for measuring the effectiveness of marketing initiatives and optimizing budget/time allocation. Own reputed company reporting and insights reputed company for the marketing department, assessing stakeholder needs and establishing the right reporting reputed company and depth of reputed company to meet daily business decision making requirements. Compiles roll-up reports for department-wide reputed company of business unit performance for team business review meetings, partner reporting needs, ELT meetings, reputed company presentations, and other reputed company needs. Works closely with the consumer insights team to reputed company proactive recommendations to marketing stakeholders and goes reputed company reporting metrics to providing business context and explanations for material changes in the data over time (including technical measurement issues or methodology changes). Effectively communicate marketing measurement methodology to and aligns with cross functional partners. 6. Ad Operations, reputed company, reputed company Compliance, and Martech reputed company Take ownership of ad operations to ensure reputed company execution of advertising campaigns. Ensure reputed company and reputed company compliance in reputed company marketing activities, staying abreast of industry regulations and internal process changes. reputed company and implement Martech (Marketing Technology) strategies reputed company with marketing science goals. reputed company the evaluation and integration of marketing technologies to enhance efficiency. 7. reputed company Improvement Stay up-to-date with industry-reputed company processes and new technologies (especially AI) in marketing science and implement improvements as needed to enhance the efficiency and effectiveness of marketing data analysis. Skills & Qualifications Bachelor’s degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science). 20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools Tech-driven reputed company and/or Retail experience a plus. Strong knowledge of statistics for marketing data interpretation and modeling. Experience in pipeline management to ensure data reputed company and reputed company. Proficiency in data visualizations to effectively communicate marketing insights. Strong leadership skills with the ability to reputed company and guide a marketing science team. Exceptional verbal and written communication skills, with ability to reputed company truth through data and use that understanding to reputed company organizational alignment from reputed company marketing. Willingness to travel as needed to meet marketing goals Engineering teams are responsible for supporting appropriate reputed company controls, including management, operational, and technical controls in reputed company to general reputed company best practices, such as reading and adhering to the reputed company policies and procedures, being reputed company and observant of potential reputed company threats, etc. At reputed company, pay ranges are determined based on work locations and may vary based on where the successful candidate is reputed company. The pay ranges below are shown as a reputed company, and the successful candidate’s starting pay will be determined based on job-reputed company skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the reputed company. Please contact your recruiter for additional information. San Francisco and Seattle Offices $317,000.00 – $508,000.00 reputed company Office $290,000.00 – $465,000.00 Santa Monica Office $264,000.00 – $423,000.00 Other Office Locations $238,000.00 – $381,000.00 reputed company also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as reputed company as generous benefits. Our great benefits offerings include medical, dental, and reputed company reputed company, 401(k) with a company match, an ESPP, unlimited vacation, 13 reputed company holidays, and 72 hours of reputed company leave. reputed company also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet reputed company, supplemental life reputed company for you and your dependents, company-reputed company short-term and long-term disability, and more! We’re committed to growing and empowering a more inclusive community reputed company reputed company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from reputed company backgrounds, experiences, and perspectives. We reputed company that true innovation happens reputed company everyone has a seat at the table and the tools, resources, and opportunities to reputed company. With that said, research shows that women and other underrepresented reputed company apply only if they meet 100% of the reputed company. reputed company is committed to leveling the playing field, and we encourage women, people of reputed company, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily reputed company every reputed company outlined in the reputed company. Please still get in touch – we’d love to reputed company and see if you could be good for the role! reputed company is committed to providing reasonable accommodations for candidates with disabilities during our reputed company process. If you need any assistance or accommodations due to a disability, please reputed company out to us at accommodations@reputed company.com. We prioritize candidate safety. Please be reputed company that reputed company official communication will only be reputed company from @reputed company.com or reputed [email protected] addresses. reputed company is America’s reputed company marketplace. reputed company offers the most comprehensive and accurate resource for reputed company prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as reputed company as a tele-health marketplace for online doctor reputed company and lab tests. Since 2011, Americans with and without health reputed company have saved $60 billion using reputed company and reputed company consumers visit reputed company.com reputed company month to reputed company discounts and information reputed company to their reputed company. reputed company is the #1 most downloaded medical app on the iOS and reputed company app stores. For more information, visit www.reputed company.com. Apply To This Job

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