Note: The job is a remote job and is open to candidates in USA. Zaner-Bloser is an educational curricula and digital resources provider in language arts/literacy. The Content Marketing Lead generates on-brand content that aligns with customer needs and buying cycles, responsible for writing marketing deliverables that enhance brand equity and support sales conversion.ResponsibilitiesGenerate new messaging and content to support all marketing efforts, including advertising, social media, brochures, flyers, samplers, websites, and other special projectsExhibit superior writing, editing, and proofreading skills, including knowledge of grammar and conventionsProduce content in compliance with Zaner-Bloser marketing style and editorial guidelinesDisplay ability to balance multiple efforts while meeting deadlines and maintaining exceptional quality of workCollaborate with the product/campaign marketing and product management teams to ensure that all content messaging aligns with and supports go-to-market strategyBuild proficient knowledge of our products and stay current on trends in education, marketing, and technologyAdapt content according to different channels/initiativesConcept/generate value-added content to enrich customer-centric communications and promote in-bound marketing effortsBecome a Zaner-Bloser brand champion and support marketing efforts at the corporate level when neededDemonstrate your comfort working remotely and contributing via Teams/videoDisplay your openness to learning new processesExpress your willingness to collaborate with other members of the marketing team and across multiple departmentsExhibit your innate sense of curiosity and enthusiasm as you embrace the Zaner-Bloser mission and learn the Zaner-Bloser product lines and the education marketDemonstrate growth in your product knowledge and familiarity with roles and responsibilities within the different working groupsDisplay your ability to absorb, process, and communicate informationWork independently to produce original pieces that include input from multiple stakeholdersShow your aptitude for working with integrated marketing, design, and project management to maximize efficacy and efficiency of projectsDemonstrate your ability to create new messaging for product brands and campaigns and inhabit the brand voice across channelsExhibit your capacity to work on multiple campaigns simultaneouslyParticipate in campaign debriefs to assess performance, identify areas of success, and make adjustments for future effortsBring forward new and innovative ideas that improve ZB marketing impactApply your increased knowledge of our product and market to the development of tactical marketing plansSkillsMinimum of 5-7 years’ experience on a corporate or commercial advertising/marketing team creating marketing materials across a variety of media including (but not limited to) print, e-mail, digital/web, paid and organic social, videoExcellent oral and written communication skillsSolid organizational skills and ability to meet deadlinesExceptional attention to detailWillingness to embrace brand and style guidelinesTeam player with a customer-first mentalityComfortable using approved AI tools responsibly to support content development, ideation, research, and efficiency, while exercising sound judgment and maintaining responsibility for the accuracy, quality, originality, confidentiality, and brand alignment of all final workB.A in Marketing, Writing, English, Journalism, or Advertising preferredCompany OverviewEducational Programs and Services It was founded in 1888, and is headquartered in Columbus, Ohio, USA, with a workforce of 51-200 employees. Its website is http://www.zaner-bloser.com.
Apply To this Job
Location: , ,
MySmartPros: Apply Here