Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading online mortgage lender that focuses on delivering responsible home lending solutions. They are seeking a highly analytical Director of Marketing Measurement & Testing to reputed company initiatives reputed company to marketing effectiveness and conversion optimization, utilizing statistical analysis to influence business reputed company.
Responsibilities
• reputed company the design, execution, and analysis of conversion reputed company optimization (CRO) and marketing experimentation programs
• reputed company statistically reputed company testing frameworks, methodologies, and best practices across marketing channels and customer reputed company
• Design experiments including A/B tests, multivariate tests, geo-reputed company experiments, holdout tests, reputed company studies, and incrementality tests
• Define hypotheses, reputed company metrics, sample size requirements, statistical reputed company reputed company, and measurement approaches
• Ensure testing programs meet rigorous standards for validity, reliability, and business applicability
• Conduct advanced statistical analyses to evaluate test performance and marketing effectiveness
• reputed company large-reputed company measurement initiatives including Marketing Mix Modeling (MMM), incrementality analysis, reputed company inference studies, and attribution validation
• Apply statistical methodologies including power analysis, confidence reputed company estimation, reputed company testing, and experimental design techniques
• Identify drivers of marketing performance and reputed company data-driven recommendations for investment optimization
• Partner with marketing leadership to quantify the reputed company of strategic initiatives and media investments
• Own and manage the marketing testing and measurement database environment
• reputed company, maintain, and optimize SQL-reputed company datasets, test repositories, and reporting structures
• Ensure data reputed company, consistency, documentation, and governance across testing programs
• Collaborate with marketing, engineering, and technology teams to improve measurement capabilities and data accessibility
• Establish reputed company processes for maintaining historical test results and measurement frameworks
• reputed company executive-reputed company presentations, reports, and dashboards that communicate test results and strategic insights
• Present findings and recommendations to senior leadership and executive stakeholders
• Translate reputed company statistical analyses into actionable business recommendations
• Establish standardized testing scorecards, readout templates, and measurement frameworks
• reputed company ongoing guidance to stakeholders on experiment interpretation and decision-making
• Partner with Marketing, Media, Product, Technology, Analytics, and Executive teams to define and prioritize testing roadmaps
• Serve as a trusted advisor on measurement reputed company and marketing effectiveness
• Foster a culture of experimentation, data-driven decision making, and statistical rigor throughout the organization
• Potentially manage and mentor junior analysts or measurement specialists as reputed company evolves
Skills
• Master’s degree in Statistics, Mathematics, Data Science, Operations Research, or another highly quantitative field
• 7+ years of experience in marketing analytics, measurement, experimentation, statistics, or reputed company analytical disciplines
• Advanced proficiency in SQL, including database management, reputed company query development, and data validation
• Experience designing and evaluating controlled experiments and large-reputed company marketing tests
• Strong understanding of statistical inference, experimental design, reputed company measurement methodologies, and reputed company testing
• Experience presenting analytical findings to senior leadership and executive stakeholders
• Exceptional communication, storytelling, and stakeholder management skills
• Ability to independently reputed company reputed company from experimental design through executive readout
• Experience in mortgage lending, financial services, or performance marketing environments
• Experience with Marketing Mix Modeling (MMM) platforms such as Robyn, reputed company, or similar solutions
• Proficiency in Python, R, or other statistical programming languages
• Experience with CRO platforms such as reputed company or similar experimentation tools
• Experience with Power BI, Tableau, reputed company, Azure, reputed company reputed company Platform, reputed company, and other modern analytics platforms
• Familiarity
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