Note: The job is a remote job and is open to candidates in USA. BD is one of the largest global medical technology companies in the world, and they are seeking a Global Product Marketing Manager for Flow Cytometry Automation. This role focuses on driving growth for the flow cytometry sample preparation and automation portfolio, owning the go-to-market strategy, and managing key external partnerships to ensure commercial success.ResponsibilitiesDevelop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systemsBuild the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targetsForge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergiesServe as the primary liaison for external business partners, building trust and leading cross-functional collaborationEquip regions to localize execution while maintaining global consistencyOwn KPIs and dashboards to track program performance and market penetrationDrive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segmentsCraft differentiated messaging and positioning that resonates with key customer personasBuild and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate salesPartner with regional teams to localize global campaigns for maximum local impactProduce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnelCollaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generationPartner with regional leaders and sales to drive market penetration and revenue growthCultivate relationships with strategic customers and key opinion leaders to accelerate adoptionShape long-range marketing plans that cement Waters Biosciences’ leadership in flow cytometry automationBuild and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market shareTurn competitive insights into sharp messaging, sales tools, and winning campaign strategiesStay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevantSkillsBachelor’s in Life Sciences, Business, or related fieldAt least 4 years of marketing experience in healthcare, diagnostics, or scientific instrumentationFlow cytometry and laboratory automation experience requiredProven track record building and executing global marketing programs that drive commercial resultsSharp analytical skills with the ability to synthesize customer insights into actionable strategiesAdvanced PowerPoint, Think-Cell, Word and Excel proficiency. Experience with PowerBI, SFDC, and ServiceMaxExceptional communicator with the ability to turn complex data into clear executive narratives – comfortable influencing at all levelsStrong cross-functional leadership, change management, and problem-solving skillsAbility to travel up to 25%MBA or advanced degree in Immunology, Cell Biology or related scientific disciplineBenefitsComprehensive Total Rewards programReward and recognition opportunities that promote a performance-based cultureCompetitive package of compensation and benefits programsPerformance-based cultureFlexibility and work-life balanceRequests for accommodation will be considered pursuant to applicable lawCompany OverviewBD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions. It was founded in 1897, and is headquartered in Franklin Lakes, New Jersey, USA, with a workforce of 10001+ employees. Its website is https://www.bd.com.Company H1B SponsorshipBD has a track record of offering H1B sponsorships, with 66 in 2023, 4 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.
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