Note: The job is a remote job and is open to candidates in USA. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Principal Product Marketing Manager to lead their Marketing Orchestration go-to-market initiatives, bridging the gap between marketing automation and programmatic advertising while driving internal and external adoption of their marketing orchestration suite.ResponsibilitiesOwn and execute the global GTM strategy for the marketing orchestration suiteLead strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting, repositioning the suite away from traditional, email-specific retention use cases toward connected, cross-channel executionAct as the principal strategic partner across decentralized product squads, synthesizing disparate product roadmaps (data activation, email, flows, direct mail, analytics) into a single, cohesive, long-term multi-channel marketing orchestration storyPartner with the revenue enablement team, and collaborate closely with the client services and account management leadership to bridge technical product knowledge gapsDesigning repeatable sales plays, client-facing pitch frameworks, and strategic objection-handling guides that empower commercial teams globallyMaintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscapeAggregate insights from across the organization to define GTM direction, shape product-market fit, and advise senior leaders (VPs, SVPs) on market approachGather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journeys, and upcoming trendsTranslate these insights into long-term strategic business requirements for the product management teamsDesign scalable GTM systems, templates, and frameworks that accelerate cross-functional execution and raise the quality of marketing and design briefsEmbrace an AI-forward culture by proactively integrating generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and establish repeatable enablement collateral systemsEstablish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously managing resource trade-offs and iterating on positioning strategies to maximize product revenueActively mentor peers and junior team members across the product marketing team, establishing standards, sharing frameworks, and systematically raising execution standards for the entire PMM disciplineSkills8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech, enterprise marketing cloud, or marketing automation ecosystemDirect Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Twilio Segment, Salesforce Marketing Cloud, Adobe, Bloomreach, Omnisend, ActiveCampaign, Attentive)Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, database logic, workflow triggers, audience segmentation) into clear business value (ROAS, programmatic acquisition, multi-channel reach)Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferredCommercial Enablement Architecture: Proven portfolio of creating structured GTM frameworks, strategic sales plays, and competitive battlecards rather than just high-level, localized marketing contentAdtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising conceptsLeadership & Matrix Influence: Proven ability to align multiple teams, manage escalations, and operate through influence across VPs, SVPs, and senior cross-functional leaders (Product, CS, Engineering, Sales, Finance)Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environmentPrevious experience with the StackAdapt platformExperience launching or scaling automated direct mail integrations within a broader digital workflow environmentBenefitsRetirement/ 401K/ Pension Savings globallyCompetitive Paid time off packages including birthday’s off!Access to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership for those who want a change from their home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc)Access to StackAdapt programmatic courses and certifications to support continuous learningAn awesome parental leave programA friendly, welcoming, and supportive cultureOur social and team events!Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement.Company OverviewStackAdapt is a multi-channel programmatic advertising platform that helps maximize digital marketing efforts through data-driven solutions. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is https://www.stackadapt.com.
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