Note: The job is a remote job and is open to candidates in USA. Sequencing.com is seeking a Senior Manager, Lifecycle Marketing to own the end-to-end customer lifecycle across various messaging channels. The role involves designing impactful programs to engage customers, optimizing communication strategies, and collaborating with multiple teams to enhance customer experience.ResponsibilitiesOwn lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription productsMap and refine customer journeys and segmentation using real‑time data to trigger personalized communicationsPlan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarityTranslate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiencesBuild and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programsMaintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalableUse AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysisDesign and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quicklyPartner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiencesWork closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey designMonitor lifecycle performance and share regular updates and insights with Growth, Product, and LeadershipEnsure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segmentsIdentify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journeyCollaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programsSkills5+ years in lifecycle, acquisition, or retention marketing, ideally with a DTC subscription or SaaS focusExpert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools)Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeysProven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metricsExceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impactAbility to translate technical or scientific content into personalized, approachable, benefit‑focused language for non‑expert audiencesStrong analytical skills and experience using dashboards and simple analyses to make data‑driven decisionsDeep familiarity with experimentation and A/B testing across email and CRM channelsComfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle workCompany OverviewSequencing is building the lifelong home for every genome on Earth and the foundational platform for the AI-native genomic era. It was founded in 2017, and is headquartered in Los Angeles, California, USA, with a workforce of 11-50 employees. Its website is https://sequencing.com.
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