Note: The job is a remote job and is open to candidates in USA. U.S. Career Institute is a leader in online education, providing various career training programs. The SEO Content Writer, B2C, will create high-quality, SEO-driven content to engage prospective students and strengthen the brand across the customer journey.ResponsibilitiesWrite engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learnersCreate persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional useDevelop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materialsCollaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performanceMonitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectivenessWork closely with the marketing team to align content with campaigns, brand messaging, and business objectivesCollaborate with subject matter experts, instructors, and internal stakeholders to gather information and insightsMaintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journeySkillsBachelor’s degree in English, journalism, communications, or related field3+ years of applicable experienceStrong writing, editing, and storytelling skillsExperience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and moreExcellent attention to detail and ability to meet deadlinesFamiliarity with SEO and content marketing best practicesDemonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlinesExcellent verbal and written communication skillsCommitment to clarity, accuracy, and professionalism in all written materialsAbility to adapt writing style based on audience, platform, and purposePortfolio of writing samples (blogs, articles, reports, or scripts)Experience in education, edtech, or career training preferred, but not requiredBenefitsHealth, Dental, Vision and Life InsuranceFSA, Short/Long Term DisabilityTuition ReimbursementPaid Time OffCompany OverviewUS Career Institute connects employers, workforce, organizations, and academic partnerships with talent through proven online career training. It was founded in 1981, and is headquartered in Fort Collins, co, US, with a workforce of 51-200 employees. Its website is https://www.partners.uscareerinstitute.edu/.
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