Note: The job is a remote job and is open to candidates in USA. Carson Group is a financial services company dedicated to putting clients first and providing trusted financial advice. The Sr. Manager, Advisor Acquisition Marketing will plan, execute, and optimize integrated marketing programs to support advisor acquisition objectives and enterprise growth priorities.ResponsibilitiesPartner with leadership to define and continuously improve the advisor prospect experience across key marketing touchpoints and stages of the acquisition journeyLead the execution and optimization of integrated marketing campaigns targeting prospective advisorsManage advisor acquisition marketing calendars, program roadmaps, and campaign plansIdentify opportunities to improve advisor engagement, consideration, and conversion throughout the prospect journeyOwn advisor acquisition campaign execution across channelsPartner with internal teams and agencies to develop lead generation initiatives and nurture programsSupport testing and optimization efforts to improve campaign performance and conversion ratesCollaborate on website content, landing pages, and digital experiences that support advisor acquisition goalsIdentify content needs and priorities for advisor acquisition initiativesPartner with internal content and creative teams to develop campaign assets, thought leadership, nurture content, and advisor-facing marketing materialsCollaborate with agency partners to extend content and campaign execution effortsEnsure content aligns with acquisition objectives, audience needs, and brand standardsLead agency partners supporting advisor acquisition initiativesDevelop campaign briefs, objectives, and performance expectationsPartner closely with internal teams to execute programs effectivelyCoordinate resources and stakeholders to ensure successful campaign deliveryMonitor campaign performance and identify opportunities for continuous improvementAnalyze acquisition marketing results and recommend optimization strategiesPartner with internal analytics and business intelligence partners to evaluate program effectiveness and business impactContribute to acquisition reporting, insights, and performance reviewsPerform additional tasks, duties, and responsibilities as needed or assigned by leadership to support departmental and organizational objectivesSkillsBachelor’s degree in marketing, communications, business, or a related field requiredMinimum of seven years of experience in B2B marketing, demand generation, growth marketing, or acquisition marketing requiredExperience planning and executing integrated marketing campaigns requiredExperience with lead generation, nurture programs, content marketing, and digital marketing best practices requiredExperience working closely with sales or business development organizations requiredExperience managing agencies and cross-functional partnerships requiredStrong analytical, project management, communication, and stakeholder management skills requiredAbility to evaluate campaign performance, identify optimization opportunities, and translate insights into actionable recommendations requiredFinancial services experience preferredBenefitsBonus potential401(k) plus matchingHealth benefitsA great working environmentCompetitive benefits including 401(k) with company contribution, PTO, Parental Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing ProgramsCompany OverviewCarson Group serves financial advisors and investors through its businesses. It was founded in 2012, and is headquartered in Omaha, Nebraska, USA, with a workforce of 51-200 employees. Its website is https://www.carsongroup.com/.
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