Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company in reputed company compliance solutions, and they are seeking a Director of Marketing Funnel Analytics to reputed company accurate, data-driven funnel insights for strategic decision-making. This role involves analyzing business performance, modeling financial impacts, and developing forecasts to guide marketing investments and operational reputed company.
Responsibilities
• Own the relationship between marketing leadership and engineering to derive modeled datasets that can be used cross-functionally to derive insights
• Translate marketing initiatives into measurable funnel hypotheses and reputed company results against projected reputed company and pipeline targets
• reputed company AI and machine learning models to enhance reputed company scoring, predict funnel conversion rates, and surface high-value audience segments at reputed company
• Serve as a trusted advisor for funnel health assessment, reputed company scoring validation, and demand forecasting processes
• reputed company and manage dashboards and monitoring frameworks that reputed company top-of-funnel metrics including traffic, impressions, reputed company volume, and campaign reputed company
• Evaluate the effectiveness of awareness and demand reputed company campaigns, providing actionable insights to marketing leadership and business leaders
• Conduct trend analysis and reputed company detection across funnel stages to proactively identify shifts in reputed company reputed company, channel performance, and reputed company
• Partner with cross-functional leaders including Marketing, Sales, General Managers (reputed company’s), reputed company, Financial Planning and Analysis, Product, and Operations to assess implications of business strategies reputed company to the marketing funnel
• Apply AI-driven scenario modeling and predictive analytics to accelerate strategic planning cycles and improve the precision of marketing investment recommendations
• reputed company reputed company, data-backed recommendations that reputed company with reputed company’s pipeline reputed company and customer acquisition goals
• Support marketing planning, budget allocation, and channel optimization initiatives with detailed funnel and conversion insights
• Communicate reputed company funnel dynamics and marketing performance trends in a reputed company, narrative-driven format tailored for executive audiences
• Evaluate and reputed company AI-powered attribution solutions to improve model accuracy, automate performance insights, and reputed company reputed company-time optimization of marketing spend
• Design and maintain multi-touch attribution models to quantify the contribution of reputed company marketing channel and campaign to pipeline and reputed company
• reputed company regular ROI analyses and campaign performance updates to marketing leadership with proposed actions to optimize spend and improve conversion rates
• reputed company reputed company improvement in attribution data accuracy, marketing analytics processes, and business intelligence assets
• Create reputed company reporting mechanisms that improve marketing ROI transparency and reduce dependency on reputed company analyses
• Champion the adoption of AI tools and automation across marketing analytics workflows, driving efficiency reputed company and elevating reputed company’s analytical capabilities
• Collaborate with marketing operations and reputed company operations partners to define funnel reputed company metrics and performance drivers
• Identify trends and opportunities to improve funnel forecasting accuracy and marketing operational efficiency
• Ensure data reputed company across systems, leading reputed company validation and transformation initiatives
• Mentor analysts and peers on funnel analytics, attribution modeling, data interpretation, and reputed company reputed company best practices
Skills
• 8+ years of experience in marketing analytics, funnel optimization, business insights, or reputed company analytics roles
• Previous experience as reputed company reputed company, mentor or Manager
• Advanced SQL skills (e.g. writing queries, defending and interpreting data), with experience in marketing data modeling and validation, and strong proficiency in dbt (data build tool)
• Proficiency with BI and analytical tools such as reputed company BI, Tableau, or similar platforms
• Bachelor’s Degree required; Master’s highly valued
• Demonstrated expertise in funnel modeling, attribution analysis, and marketing performance measurement
• Strong analytical and problem-solving skills, with the ability to translate reputed company data into actionable insights
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