Note: The job is a remote job and is open to candidates in USA. Pearl Street Dental Partners is a Dallas-headquartered dental practice management company that supports partner dentists through growth, operations, technology, and infrastructure. The Senior Director of Growth Marketing will own the company-wide marketing strategy, patient acquisition funnel, digital marketing performance, agency relationships, and scalable marketing processes while leading and developing the marketing team.ResponsibilitiesOwn the marketing strategy and develop, execute, and refine the annual marketing plan to support company-wide growth initiativesLead the creation of a consistent, personalized patient experience across digital touchpoints, including website content, design, navigation, and ongoing patient engagement effortsManage and optimize all agency and vendor relationships, using clear KPIs to drive performance across media, creative, and communications partnersDefine and evolve best practices across performance marketing channels, including social, display, SEO/SEM, email, mobile, and emerging acquisition platforms, to drive patient growthOversee and maximize the use of digital marketing tools and platforms, ensuring they deliver strong results while minimizing operational burden on individual practicesPartner closely with Operations, the COO, and Regional and Practice Managers to align marketing strategies with operational goals, incorporating provider feedback where appropriateLead, develop, and coach the marketing team, prioritizing high-impact work and building scalable processes that support the business as it growsSkillsYou know how to drive growth through patient acquisition, engagement, and retention, and you are comfortable owning the full marketing funnel from strategy through executionYou are data-driven and accountable for results, with a strong understanding of KPIs tied to growth and retentionYou collaborate easily across teams and partners, working closely with field leadership, technology, and external marketing partners to turn insights into actionYou are comfortable operating in a fast-growing, multi-location environment and enjoy building scalable marketing strategies that support both practice-level needs and enterprise growthYou are based in, or willing to work from, the Dallas–Fort Worth area in a home-office roleA proven track record of owning and delivering results across the full patient lifecycle, including acquisition, conversion, and retentionDemonstrated success driving patient acquisition through digital marketing, with hands-on expertise in SEO, SEM, social media, email marketing, and online advertising, including localized strategies that drive traffic and repeat visitsA genuine passion for healthcare and a commitment to creating thoughtful, high-quality patient experiencesYou are a strategic, hands-on marketing leader with experience in healthcare marketing, ideally in dental, medical, or vision7+ years of experience building and leading performance-driven marketing teams, including at least 2 years in healthcare marketing. Experience in dental services is strongly preferredStrong analytical capabilities, with experience using marketing analytics tools and CRM platforms to measure performance and guide decision-making. Experience with dental or healthcare systems is a plusBenefitsEmployee HealthcareVision PlanEmployer Paid Life InsuranceAdditional Voluntary Life InsuranceVoluntary STD/LTD coverageAccident coverageCritical Illness coverageHospital Indemnity coveragePaid Time Off401k plan with company matchCompany OverviewCreating extraordinary experiences for dental providers, staff, and patients. It was founded in 1999, and is headquartered in Dallas, Texas, USA, with a workforce of 501-1000 employees. Its website is https://pearlstreetdentalpartners.com.
Apply To this Job
Location: , ,
MySmartPros: Apply Here