Note: The job is a remote job and is open to candidates in USA. Chainalysis is a blockchain data platform focused on building trust in blockchains through innovative solutions. As Vice President of Marketing, you will drive customer acquisition and manage various marketing teams while developing strategies to enhance revenue growth and marketing effectiveness.ResponsibilitiesBuild & Scale Demand Generation for Revenue GrowthDesign and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scaleDevelop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestrationRedefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stageExperiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accountsTransform Field & Digital Marketing into a Revenue MachineLead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programsOptimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activationsOversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scaleLeverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intentOwn Product Marketing & Competitive PositioningLead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis’s platform across government, financial services, and enterprise segmentsDevelop and execute go-to-market strategies for new product launches, feature releases, and platform expansionsOwn competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositionsPartner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cyclesBuild a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to winDrive Marketing-Sales Alignment & AccountabilityEstablish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOpsImplement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed dealsEnsure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channelsDrive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impactBuild, Develop & Inspire a World-Class Marketing TeamFoster a team culture where people do their best work — create an environment where people do the best work of their careers, with clear development paths and a culture of trust and accountabilityLevel up the team from tactical execution to strategic thinking, coaching marketers to connect their work directly to business outcomesBuild deep, productive partnerships with parallel teams — especially RevOps, Sales Leadership, Product, and post-sales teams — ensuring marketing is a true strategic partner, not a service functionAttract and retain top talent, building a diverse team that reflects the global markets Chainalysis servesSkills15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS productsSound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing resultsExperience overseeing demand generation and product marketing functions, as well as experience working in support of an Enterprise solutions salesforceExperience leading a field marketing function, inclusive of customer marketingExperience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS productsA track record as a proven people leader who elevates teams, develops future leaders, and builds trust across the organization — someone who develops talent, builds trust, and creates teams that punch above their weightStrong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadershipAbility to work effectively in a fast-paced and dynamic environmentStrategic thinker with the ability to translate strategy into actionable plansBenefitsOffers EquityOffers BonusHYBRID work modelCompany OverviewChainalysis provides blockchain data and analysis to governments, banks, and businesses worldwide. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://chainalysis.com.
Apply To this Job
Location: , ,
MySmartPros: Apply Here