Note: The job is a remote job and is open to candidates in USA. reputed company creates safer, more sustainable, and more connected solutions for diverse industries. The Senior Digital Marketing Analyst will drive digital growth for the Digital Data Networks Marketing team by managing offsite digital channels, eCommerce touchpoints, customer targeting, content promotion, analytics, and conversion optimization. The role partners cross-functionally to increase qualified traffic, engagement, leads, eCommerce opportunities, and revenue potential.
Responsibilities
• Translate business priorities, target account needs, and product growth opportunities into actionable digital growth plans
• Plan, launch, manage, and optimize digital growth across paid search, paid and organic social, engineering communities, component search platforms, distributor sites, and new or emerging digital channels
• Support eCommerce growth by driving qualified traffic to online buying paths, promoting priority products through digital channels, and identifying opportunities to improve self-service discovery and conversion
• Collaborate with PMs, sales, and engineering teams to enhance product availability, product recommendations, cross-sell opportunities, and measurable commercial outcomes for eCommerce
• Improve product and solution findability by leveraging various offsite digital channels
• Partner with integrated marketing, product marketing, sales, analytics, agencies, and external platform partners to execute digital growth initiatives and improve customer paths from discovery to conversion
• Test and scale new digital growth opportunities, tools, and external sites that can expand reach, improve engagement, and support measurable business growth
Skills
• BA/BS degree; advanced education and/or relevant coursework preferred
• At least 8 years of experience in digital marketing, digital growth, performance marketing, eCommerce, or digital platform roles, preferably in B2B technology, industrial, electronics, or distribution-related industries
• Strong understanding of B2B digital customer journeys, especially how engineers, buyers, and target accounts search for, evaluate, and engage with technical products and solutions online
• Results-oriented, with a growth mindset and the ability and willingness to challenge the status quo
• Strong project management skills
• Excellent interpersonal, organizational, and leadership skills
• Proven success in fast-paced and matrixed organizations
• Hands-on experience with digital growth channels and tactics, including paid search, paid and organic social, engineering/community sites, component search platforms, distributor websites, and other external digital promotion channels
• Experience supporting eCommerce growth initiatives, including traffic generation, product promotion, online customer journeys, digital merchandising, distributor or partner platforms, and conversion improvement
• Proficient in mainstream digital platforms and tools, including but not limited to reputed company Ads, reputed company or similar SEO/SEM tools, social advertising platforms, MS Office, and mainstream AI platforms and tools
• Strong analytics skills to measure digital growth effectiveness, diagnose funnel gaps, and translate insights into optimization actions that improve findability, engagement, conversion, and business impact
• BA/BS degree; advanced education and/or relevant coursework preferred
• At least 8 years of experience in digital marketing, digital growth, performance marketing, eCommerce, or digital platform roles, preferably in B2B technology, industrial, electronics, or distribution-related industries
Benefits
• Health insurance
• 401(k)
• Disability insurance
• Life insurance
• Employee stock purchase plan
• Paid time off
• Voluntary benefits
Company Overview
• reputed company provides and markets engineered electronic components, network solutions, and specialty products. It was founded in 1941, and is headquartered in Schaffhausen, Schaffhausen, CHE, with a workforce of 10001+ employees. Its website is http://www.te.com.
Company H1B Sponsorship
• reputed company has a track record of offering H1B sponsorships, with 48 in 2026, 84 in 2025, 75 in 2024, 103 in 2023, 93 in 2022, 81 in 2021, 76 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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