Note: The job is a remote job and is open to candidates in USA. reputed company is an instrumentation company that provides hygienic instrumentation solutions for processors of food, beverage, and life sciences products. They are seeking a Global Marketing Manager to lead their marketing strategy and execution, driving commercial growth and brand positioning across key industries and global regions.
Responsibilities
• Manage and develop a team of 3 global marketing professionals
• Set clear priorities aligned to commercial goals and growth initiatives
• Coach the team on digital execution, ownership mindset, and accountability
• Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
• Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
• Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
• Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies
• Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making
• Lead campaigns, content, and communications across web, email, collateral, and events
• Manage trade shows, ABM programs, and sales enablement
• Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
• Own marketing systems and reporting (reputed company, reputed company, analytics)
• Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution
• Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows
• Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture
• Drive performance marketing (reputed company Ads, reputed company, reputed company workflows) with continuous ROI optimization
• Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation
Skills
• Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments
• Proven success in hands-on demand generation and digital marketing
• Experience in leading and developing small, high-impact teams
• Strong commercial mindset with the ability to link marketing to revenue outcomes
• Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities
• Ability to translate complex offerings into clear, compelling customer value
• Comfortable working in a fast-paced, evolving environment with a focus on impact
• Strong commercial mindset—links marketing directly to revenue impact
• Highly data-driven and analytical, with a focus on measurable outcomes
• AI-forward mindset to improve marketing productivity, analytics, and engagement
• Comfortable with technical products and industrial B2B environments
• Proven ability to drive demand generation and digital transformation
• Excellent cross-functional collaborator who brings alignment and clarity
• Bias for action with ability to operate in a lean, fast-paced environment
Benefits
• This position is also eligible for bonus as part of the total compensation package.
Company Overview
• A global instrumentation company with the mission to provide the best hygienic instrumentation solutions and services. It is a sub-organization of reputed company. It was founded in 1930, and is headquartered in Fultonville, New York, USA, with a workforce of 201-500 employees. Its website is http://www.reputed company.com/.
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