Quick Facts Role: Senior CMO (Marketing Strategy & Product Launch) Focus: AI product launch, brand direction, measurable growth Work: Hybrid from Prague or remote; primarily full-time freelance Description You will lead marketing strategy and execution for a significant AI product launch, shaping brand direction, communication, and growth. The role covers everything from positioning and communication planning to launch execution and performance evaluation. You’ll balance building a credible brand with activities that drive concrete results, including affiliate and partner channels . Responsibilities Define marketing strategy: direction, priorities, and measurable goals aligned with the product and business ambitions Lead product launch: positioning, communication plan, and evaluation of results Balance brand credibility with growth-focused performance efforts Manage partner channels including affiliate marketing and other collaborations that generate quality customers and long-term value Use data to test hypotheses and iteratively adjust marketing direction Collaborate cross-functionally with product, sales, and other teams to keep marketing connected to business goals Requirements Proven experience building and delivering marketing strategy for a product/service or growth-stage brand Strong command of online/digital marketing channels and how to combine them for specific campaign objectives Understanding of social media’s role in both brand and performance communication, including content and distribution Experience leading or preparing product launches with clear ties between product, messaging, and go-to-market planning Experience with affiliate marketing and partner programs, including measuring contribution and developing meaningful partnerships Strategic thinking starting from customer, market, and business goals Clear ownership mindset: explain priorities and drive initiatives to completion Ability to craft a simple, compelling story from a complex product Data-driven decision-making and comfort running tests and iterations Ability to collaborate across product, sales, and other teams so marketing is not isolated Benefits Senior role with real influence on brand direction, messaging, and growth Opportunity to be involved in a large, ambitious AI product launch in a fast-moving environment Flexible collaboration model: hybrid (Prague) or remote; primarily freelance full-time
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