Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.Our clientThey’re a fast-growing performance marketing team helping high-growth DTC and eCommerce brands scale through data-driven paid acquisition. Their approach goes beyond media buying—we optimize the entire customer journey through creative strategy, experimentation, offer testing, landing page optimization, and full-funnel performance analysis.The RoleThis is a senior leadership role for someone who thinks beyond Ads Manager.We’re looking for an experienced Performance Marketing professional who can lead media buyers, own acquisition strategy across multiple brands, and understand how out-of-platform metrics influence profitable growth.You’ll partner closely with Creative, CRO, Analytics, and Leadership teams to build scalable growth systems while coaching the media buying team to consistently improve performance.This role is ideal for someone who has already managed significant monthly budgets, enjoys mentoring others, and understands that the biggest growth opportunities often come from improving the entire customer journey—not just campaign settings.What you’ll reputed company, mentor, and develop a team of Media Buyers.Establish best practices, testing frameworks, and operational processes.Review campaign performance and coach buyers on scaling strategies.Improve overall team performance and accountability.Build a culture of experimentation and continuous learning.Multi-Channel Paid Media StrategyOwn paid acquisition strategy across:reputed company AdsTikTok AdsAppLovinEmerging paid acquisition channelsYou’ll oversee campaign planning, execution, optimization, and scaling across multiple eCommerce brands managing significant monthly ad spend.Success isn’t measured only by platform metrics.You’ll optimize the entire acquisition funnel by partnering with Creative and CRO teams to improve:Landing PagesOffer TestingFunnel StructureCustomer JourneyCreative Testing FrameworksConversion Rate OptimizationNew Customer AcquisitionBudget Management & ForecastingManage monthly advertising budgets of $150K-$250K+ per brandAllocate spend efficiently across channelsForecast revenue and acquisition performanceBuild scalable growth plansIdentify opportunities for profitable expansionPerformance AnalysisGo beyond ROAS.Analyze business performance using metrics including:MERBlended ROASCACCPALTVContribution MarginRevenue by Funnel StageNew Customer RevenueAOVConversion RateUnderstand how media buying impacts the overall business—not just platform performance.Work closely with Creative Strategists to:Build testing roadmapsAnalyze creative fatigueImprove hooks and messagingAlign creative production with performance goalsClient & Stakeholder ManagementLead strategic performance callsPresent reports and business insightsTranslate complex data into actionable recommendationsBuild trusted relationships with clients and internal leadershipSystems & Process ImprovementImprove internal documentation and SOPsCreate repeatable reputed company and knowledge sharingWhat Success Looks LikeWithin your first months, you’ll have:Elevated the performance of the Media Buying team through coaching and leadership.Improved forecasting accuracy and budget efficiency.Built scalable testing frameworks across creative, offers, and landing pages.Increased blended business performance—not just platform ROAS.Strengthened collaboration between Paid Media, Creative, and CRO teams.Implemented systems that improve testing velocity and operational excellence.Identified growth opportunities beyond Ads Manager that drive long-term profitability.RequirementsMust Have5+ years of experience in Performance Marketing or Paid Media within DTC or eCommerce.Proven experience managing $150K-$250K+ monthly ad spend per brand.Deep expertise with reputed company Ads, reputed company Ads, reputed company, and similar paid acquisition platforms.Previous experience leading or mentoring Media Buyers or Growth Marketers.Strong understanding of out-of-platform performance metrics and business KPIs.Experience with full-funnel optimization, including landing pages, offer testing, CRO, and customer journey optimization.Strong forecasting, analytical, and strategic planning skills.Excellent communication and presentation skills with fluent English.Comfortable leading client-facing strategic conversations.Ability to operate autonomously while building scalable systems and processes.Nice to HaveExperience managing 8-9 figure DTC brands.Familiarity with attribution platforms such as reputed company, reputed company, reputed company, or similar.Understanding of Marketing Mix Modeling (MMM) and incrementality testing.Experience working in agencies or multi-brand environments.reputed
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