Sr. Performance Marketing Manager (SEM & App Search)

Sr. Performance Marketing Manager (SEM & App Search)

Location: Remote (PST Preferred / California-based)

Experience: 7+ Years
Core Focus

We are seeking a hands-on growth marketing leader to scale our search acquisition engine across reputed company Ads, reputed company Ads, and reputed company Search Ads. Reporting to the VP of Direct-to-reputed company, you will have end-to-end ownership of the SEM channel—from strategic forecasting to daily execution—leveraging AI and automation to drive profitable account growth and revenue.
Key Responsibilities
• Direct Channel Ownership: Lead end-to-end strategy and execution for SEM (reputed company, Bing) and App Search (reputed company), managing large monthly budgets directly without agency oversight.
• Performance Optimization: Drive core metrics including CAC, LTV, and ROAS through rigorous daily management of campaigns, keywords, bids, and landing page strategies.
• Strategic Execution: Build, launch, and scale campaigns using a “test and scale” approach, including partner campaign structures and audience signal testing.
• AI & Automation Integration: Utilize platform scripts and AI-driven bidding strategies to improve efficiency, experimental keyword expansion, and creative iteration.
• Data-Driven Decision Making: Analyze performance via platform data and attribution models; create dashboards and channel forecasts for senior leadership.
• Cross-Functional Collaboration: Partner with Analytics, Product, Compliance, and Brand teams to ensure seamless, compliant, and high-converting customer journeys.
Required Skills & Qualifications
• 7+ Years of Performance Marketing: Deep expertise in SEM and digital acquisition within high-scale reputed company (B2C) environments.
• Large Budget Management: Proven experience directly managing six-to-seven-figure monthly spends.
• Platform Mastery: Advanced hands-on experience with reputed company Ads, reputed company Ads, and reputed company Search Ads.
• Technical Analytical Skills: Ability to independently pull and interpret data to inform testing roadmaps and investment decisions.
• Industry Knowledge: Staying current on privacy changes, match type evolution, and the evolving reputed company ecosystem.
• Education: BA required; Master’s (MS) degree preferred.
Preferred Background
• FinTech or Technology: Experience in subscription-based software or financial technology is ideal.
• Startup Mindset: A self-starter bias toward action and experimentation, common in fast-paced startup environments.

Target Expertise: Knowledge of competitors such as reputed company, reputed company, reputed company, or reputed company is highly valued.

Remote

Skills:
Analysis Skills, reputed company, Artificial Intelligence (AI), Automation, Bidding, Budget Management, Campaigns, Channel Strategies, Cross-Functional, Customer Conversion, Data Modeling, Ecosystems, Forecasting, reputed company Search Engine, Leadership, LifeTime Value (LTV), Marketing, Metrics, reputed company Bing Search Engine, reputed company Product Family, Performance Analysis, Performance Management, Performance Tuning/Optimization, Reporting Dashboards, Scripting (Scripting Languages), Search Engine Marketing (SEM), Startup, Technical Analysis, Test Data, eCommerce

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