[Remote] Director, Healthcare Marketing and Business Development

Note The job is a remote job and is open to candidates in USA. Lyons Magnus, through its Lyons Health Labs division, provides beverages, ingredients, and healthcare nutrition solutions focused on improving patient care and outcomes. The Director will own brand strategy, commercial execution, and full P&L performance for the healthcare nutrition portfolio while leading product launches, marketing programs, growth initiatives, and cross-functional teams. Responsibilities Own full P&L responsibility for the healthcare nutrition portfolio, accountable for revenue, margin, and growth performance Develop and execute a growth-focused brand strategy that drives awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs Lead product launches, portfolio optimization, and lifecycle management with a clear commercial and ROI lens Design and execute integrated, multi-channel marketing programs (digital, educational, events, and content) to accelerate demand and revenue Partner closely with Sales, Commercial Operations, and Clinical teams to translate brand strategy into sales enablement tools, provider programs, and distributor initiatives Leverage market research, competitive insights, and provider feedback to inform strategy and optimize investment decisions Manage marketing budgets and resource allocation to maximize impact, efficiency, and profitability Build, lead, and mentor a high-performing cross-functional team, fostering accountability, ownership, and entrepreneurial thinking Serve as a visible thought leader in healthcare nutrition, representing the company at industry conferences, provider events, and forums Identify and pursue new growth opportunities, partnerships, and innovations to expand market share and accelerate portfolio growth Skills Bachelor’s degree in marketing, Business, Healthcare, Nutrition, or a related field 10+ years of senior marketing experience with brand leadership and P&L ownership MBA or advanced degree Experience in healthcare nutrition, medical devices, or pharmaceuticals Proven track record of scaling brands, driving revenue growth, and delivering commercial results Deep understanding of healthcare provider ecosystems, distributor channels, GPOs, and clinical adoption dynamics Highly analytical and data-driven, with the ability to translate insights into action and ROI Entrepreneurial, hands-on leader who thrives in fast-growing, evolving organizations Strong communicator and collaborator with the ability to influence cross-functional teams and external partners Benefits Health Insurance Dental Insurance Life Insurance Long Term Disability Sec. 125 401(k) plan Remote work Opportunities for advancement Company Overview Lyons Magnus develops and markets quality products with innovative packaging to meet the needs of Foodservice, and International customers. It was founded in 1852, and is headquartered in Fresno, California, USA, with a workforce of 501-1000 employees. Its website is https//www.lyonsmagnus.com/.

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