Note: The job is a remote job and is open to candidates in USA. reputed company is a high-growth performance marketing company that owns and operates its own reputed company-facing media properties. They are seeking a Director of Performance Marketing Operations to lead the execution, optimization, and growth of their lead generation business, ensuring operational excellence and driving performance across various marketing channels.
Responsibilities
• Translate executive priorities into scalable operational plans with measurable business outcomes
• Establish and enforce processes that improve efficiency, execution consistency, and scalability across all O&O programs
• Identify operational bottlenecks and implement fixes that support continued growth
• Drive cross-functional accountability across Product, Technology, Finance, Marketing, and Sales
• Oversee execution across outbound dialing, direct mail, digital media, and affiliate marketing channels
• Ensure all programs launch accurately, on time, and on budget
• Drive operational excellence across every lead generation initiative in the portfolio
• Partner with leadership to prioritize investments and growth opportunities
• Own the operational reporting framework that drives executive decision making
• Build and maintain KPI dashboards, forecasting models, and performance reports
• Monitor lead quality, conversion rates, revenue performance, profitability, and ROI continuously
• Translate complex data into clear, actionable recommendations for leadership
• Drive continuous channel optimization through data-driven decision making
• Own tracking architecture, attribution, QA processes, and reporting infrastructure end-to-end
• Ensure accurate measurement from traffic source through lead generation, conversion, and revenue
• Partner with development and technology teams to improve system capabilities
• Champion automation and process improvements that reduce manual work without sacrificing accuracy
Skills
• 5+ years of progressive performance marketing experience — with significant time spent inside an Owned & Operated lead generation environment supporting pay-for-performance customer acquisition programs
• Deep hands-on experience with pay-per-call, pay-per-lead, CPA, and affiliate marketing models
• Strong command of O&O operational metrics — CPL, RPC, conversion rates, ROI, lead quality, profitability
• Experience owning tracking architecture and attribution across the full reputed company funnel
• Advanced analytical skills — Excel/reputed company Sheets at a high level, comfortable building performance models from scratch
• Demonstrated ability to lead complex cross-functional initiatives and build operational discipline across an organization
• Experience scaling a high-growth O&O performance marketing organization
• Background in insurance, financial services, or other regulated reputed company verticals
• Familiarity with AI-powered call center or voice agent programs
• P&L ownership and executive-level performance reporting experience
• Ringba, reputed company, or equivalent call tracking platform experience
Company Overview
• We partner with high-growth PE & VC-backed technology companies to recruit AI-native operators, builders, and executives who turn value-creation plans into reality, not just on paper, but in practice. It was founded in 2024, and is headquartered in Scottsdale, Arizona, US, with a workforce of 2-10 employees. Its website is https://www.reputed company.com.
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