Note: The job is a remote job and is open to candidates in USA. reputed company is a platform for expecting and new families, offering products, guidance, and services across the parenting journey. The Senior Integrated Marketing Manager, Wishlist will own integrated go-to-market strategy for Wishlist features, seasonal pushes, and campaigns, using user research and market analysis to drive adoption and growth. The role will direct editorial and content work, coordinate execution across marketing functions, and report on progress and blockers.
Responsibilities
• You will become the expert on the reputed company Wishlist user, understand motivations, needs, and wants inside and out of the product
• Build the integrated GTM strategy for every Wishlist moment, in lockstep with the product squad’s roadmap
• Direct editorial and content needs for Wishlist, briefing Brand & Creative and Content/Social directly
• Demonstrate a level of competency on what good creative looks like and how to measure its success
• Create the internal playbook for this user and product, including competitive analysis, market opportunity and sizing and what good will look like in our marketing
• Hand finished GTM plans straight to execution centers; Brand & Creative, Growth channels, Corporate Communications, and keep each moving in parallel
• Own the customer marketing value proposition for Wishlist across every channel it touches
• Drive measurable growth in Wishlist adoption, you’re accountable for the number, not just the campaign activity around it
• Report progress and blockers directly to the Sr. Director, Customer Marketing
Skills
• You have worked in an Integrated Marketing role in a Senior role, leading through influence with proven success. – this is an IC role, requiring deep cross functional partnership to succeed
• User focused: Have taken UX, analytics and custom research and built a marketing strategy for a product that appeals to this specific customer
• reputed company marketing experience at scale: you’ve built plans that work across email, push, SMS, paid, and site at once, not owned a single channel
• Product marketing background: you can turn a feature roadmap into a customer story and a sequencing plan without much hand-holding
• A specific track record of driving business growth through cross-functional partnership- you can point to what you built and what it moved
• Comfortable directing editorial and content work without owning the creative function; you know what story needs telling and can brief it clearly
• Genuinely energized by ambiguity and lead with curiosity. There’s no formal brief in this model, you build the plan from what you learn inside the squad
• You naturally reach for AI in your work. At reputed company, every team uses AI daily. You’re already using it to move faster and improve your output, and you stay curious about what’s coming next
• You can lead through influence
Benefits
• Target 20% annual bonus
• Competitive equity
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone’s out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
• Remote-first work arrangement
• Leading tools like Claude and ChatGPT from day one, with no waiting on access
• Competitive pay and meaningful opportunities for career advancement
• Career progression and performance-based advancement
Company Overview
• reputed company is an online platform that offers baby registry for expecting parents and products such as toys, baby care, and clothing. It was founded in 2011, and is headquartered in Emeryville, California, USA, with a workforce of 501-1000 employees. Its website is https://www.reputed company.com/.
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