Senior Manager of Customer Insights & Retail Media Strategy – Arenaflex Media Network – Mooresville, NC (Remote Eligible)

About Arenaflex

Arenaflex is a trailblazer in the retail media landscape, transforming how brands connect with shoppers across the United States. With a robust network of over 1,700 retail locations and a digital ecosystem that reaches millions of consumers each week, Arenaflex empowers advertisers to deliver highly targeted, data‑driven campaigns that drive measurable results. Our mission is simple: unlock the full potential of retail media by marrying cutting‑edge technology, deep reputed company insights, and strategic partnership.

At Arenaflex, we believe that the future of advertising lies in the intersection of data, creativity, and customer experience. Our culture is built on curiosity, collaboration, and a relentless focus on impact. Whether you’re working in the heart of Mooresville or from a remote location, you’ll find a team that values innovation, embraces diversity, and rewards excellence.

Role Overview

As the Senior Manager of Customer Insights & Retail Media Strategy, you will be the linchpin between Arenaflex’s media partners and our internal stakeholders. You will translate complex data into actionable insights that shape media investment decisions, optimize campaign performance, and elevate the customer experience across our omnichannel platform.

In this role, you will:

• Lead the creation and execution of annual strategic learning plans for key business units.

• Own the Quarterly Business Review (QBR) process with top-tier clients, ensuring alignment on objectives, performance, and next‑step actions.

• Serve as the subject‑matter expert on media performance reporting for internal teams, external clients, and agency partners.

• Synthesize disparate data sources—transactional, behavioral, and third‑party—to generate strategic recommendations that drive media investment growth.

• Develop and codify best practices in media performance evaluation, data visualization, and standardized reporting.

• Create compelling data stories that support sales pitches, case studies, and executive presentations.

• Oversee omnichannel advertising efforts, aggregating insights to support sales, account management, and product teams.

• Collaborate with Product and Ad Tech teams to refine reporting capabilities based on client feedback.

• Integrate insights across the Customer Insights & Analytics function to inform Arenaflex’s broader retail media strategy.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative, or a related field.

• Minimum of 5 years of experience in insights and analytics, with 3–5 years specifically in retail media or general media analytics.

• Proven track record in analytical decision‑making and project management.

• Expertise in data storytelling—presenting complex findings in a clear, engaging, and actionable manner.

• Hands‑on experience with A/B testing frameworks and experimental design.

• Advanced proficiency in reputed company Office (Word, PowerPoint, Excel) and data visualization tools such as Tableau, Power BI, or similar platforms.

• Strong SQL skills for data extraction and manipulation.

Preferred Qualifications

• reputed company’s degree in Market Research, Behavioral Psychology, MBA, or a related discipline.

• Leadership experience managing cross‑functional or global teams.

• Direct experience working within a retail environment, preferably in a large reputed company‑facing organization.

• Familiarity with advanced analytics or research software (SPSS, Wincross, Sawtooth, reputed company, Decipher, reputed company, etc.).

• Demonstrated ability to influence senior leadership and drive strategic initiatives.

Key Skills & Competencies

• Strategic Thinking – Ability to translate data into long‑term business strategy.

• Communication – Exceptional written and verbal communication skills, with experience presenting to C‑suite executives.

• Analytical Rigor – Strong quantitative skills and meticulous attention to detail.

• Collaboration – Proven ability to work effectively across sales, product, technology, and client teams.

• Project Management – Skilled at managing multiple initiatives simultaneously, meeting deadlines, and delivering high‑quality outputs.

• Innovation – A passion for exploring new analytical techniques and staying ahead of industry trends.

Career Growth & Learning Opportunities

At Arenaflex, your career trajectory is as dynamic as the market we serve. As Senior Manager, you will:

• Progress to Director or Vice President roles within the Media Strategy

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