Location
• Remote, US: This position is open to candidates residing in any of PDQ’s open states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.
About the role:
The Manager, Customer Marketing will be responsible for developing, implementing, and overseeing marketing programs and initiatives that target our customer base to engage, grow, and retain accounts across our suite of products. You will oversee a team of Customer Marketing professionals and work closely with cross-functional teams to drive customer engagement, loyalty, and advocacy, contributing to customer retention and revenue growth.
How you might spend your day:
• Build, implement, and oversee the customer marketing strategy, ensuring valuable customer experiences across the lifecycle that drive customer loyalty, retention, expansion and advocacy.
• Partner with other marketing teams, including email marketing, content marketing, product marketing, and marketing operations, to ensure cohesive, integrated marketing efforts.
• Manage a team of Customer Marketing professionals, providing guidance, mentorship, and support.
• Oversee the achievement of Customer Marketing goals for engagement, cross sell, and upsell across owned and un-owned (self-serve) accounts.
• Create and deploy surveys and feedback programs (like NPS) to understand pain points, behaviors and needs, sharing that knowledge with teams and applying it to programs.
• Collaborate with the product and customer success teams on onboarding, product adoption, engagement, expansion and renewals to meet pipeline targets.
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