• The Integrated Marketing Analyst sits within Marketing Analytics and serves as the measurement engine for Airbnb’s cross-channel growth initiatives, spanning Search, Growth Media, Affiliates, and Guest Engagement across Homes, Experiences, Services, and Hotels, as well as emerging pilots
• You’ll partner closely with Marketing, Creative, Data Science, and Finance to prove incrementality and optimize investment across a fast-moving, test-and-learn portfolio
• You will be the dedicated analytics lead for cross-channel marketing strategies for new business lines (eg loyalty or Experiences & Services)
• You’ll start by owning all of the marketing work for Airbnb’s new community and loyalty pilot program, as it scales through multiple phases of testing across international markets
• You’ll design the experiments that separate true program impact from individual campaign-level lift, and turn results into clear recommendations on what to scale, iterate, or stop
• As the loyalty program testing cadence eases, you’ll flex your capacity to support other Integrated Marketing priorities, bringing the same rigor to initiatives across Experiences, Hotels, and Luxe
• Own measurement strategy: Design and lead the end-to-end measurement plan for a major loyalty/community pilot, including multi-arm testing across benefits, credits, and offers
• Design and analyze experiments: Owning experimentation end to end, write experiment plans and analyze the results
• Conducting analysis to deliver actionable insights: Surface findings on customer segments, timing, and creative performance that inform decisions on scaling the program and where to prioritize
• Collaborate with cross-functional partners: Partner with marketing, operations, finance, data science, and product to support a data-driven strategy for marketing, share results, and influence decisions through data
• Present to leadership: Deliver clear, decision-ready readouts to senior marketing and cross-functional leadership on program and campaign effectiveness
• Expand scope over time: As testing needs ease, apply the same experimentation approach to support other growth marketing priorities across additional lines of business
Benefits
• Paid volunteer time
• Health food and snacks
• Generous parental and family leave
• Learning and development
• Annual travel and experiences credit
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